العربية 
Did you know that the number of people who rely on the Internet in their daily lives is on the rise? This is due to its uses, which provided the user with ease, as a reduction process. Life became simple and did not require much effort. Consequently, online shopping numbers increased, thus reducing the volume of shopping on the ground, and this phenomenon is accompanied by a marked decline in the effectiveness of (offline marketing) as it is known, opening the field to electronic marketing (E-Marketing). The latter is considered an influential strategy in terms of marketing as they find the audience at the right place and time; On their internet-connected devices.
At first glance, it is difficult to understand e-marketing, as it includes several types. That is why the site “Raya advertising” offers its valued users this article, with the aim of bringing them closer to correct and reliable information.
In this article, we answer the following questions:
- What’s the online markiting?
- Types of e-marketing
- The importance of electronic marketing
- Who needs digital marketing?
- Helping destinations
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What’s the online markiting:
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Marketing:
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Marketing can be defined as a science based on studying and analyzing the needs of users in relation to the service provided by the company, then adopting methods and strategies to influence their behavior according to their expectations in order to satisfy them. Taking into account the capabilities and budget of the company, as well as requiring respect for the environmental rules of the work environment (social, demographic, competitive, legal, cultural …)
On the other hand, marketing in general gives an opportunity to accurately understand a particular product in its relationship with customers; Uses, price, location and time of delivery. Good planning and high productivity, in turn, helps the responsible party to decide on the advantages of the service / product, and to develop it according to what the consumer demands, in a way that allows more profit. That is, marketing authorizes control of the final results through the basic goals set at the beginning of the project.
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E-Marketing:
In a regular project, the service provider, whether an individual or a company, adopts the aesthetics of his space and the signs indicating it to attract the attention of the customer, then offers him a product of high quality as a guarantee of its loyalty. However, e-merchants adopt other methods of marketing themselves, due to the inability to reach their customers in the same way.
The names of e-marketing differ, except that the meaning is one, so it may be called in English the name (Digital Marketing) or (E-Marketing) which literally means marketing through the Internet. This type of marketing appeared with the many uses of the Internet, so I adopted it to deliver the largest amount of information to The consumer in relation to a product.
In fact, electronic marketing is not just a branch of marketing, as it is much larger than that because it represents the nature of our technological age. This in itself is a factor that made e-marketing an important contributor to the development and definition of marketing in general. Consequently, it became the collector of all those marketing techniques that could adopt the Internet and electronic devices in reaching the largest possible audience.
Obviously, this field is a relatively recent field, but its novelty was not separating it from its great growth and development, within a few years, in addition to being a field that continues to develop. In fact, there are tens of millions of projects that only rely on e-marketing to define their services, as they are based on Internet technology and primarily serve its users, and are considered successful and approved projects.
Types of e-marketing:
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Blogging:
Blogging represents a basic form of e-marketing, as it is considered a long-term marketing method that attracts customers and provides them with the largest possible amount of information and details that drive them to request the service. And without distracting attention from the meaningful and useful content.
For example; The largest electronic projects (such as Google, Facebook, and Amazon) have blogs through which they share their latest news, and they also publish important articles on it to explain what they offer to their audience.
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Affiliate Marketing:
One of the ideas of genius adopted by marketing, which requires that the employer share part of his profits with the affiliate marketers who market his goods extensively, as there are millions of dollars that are circulated every day, which means that this branch of marketing is beneficial to both parties: A job opportunity for the marketer and a double profit for the project owner.
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Marketing by paid advertising:
It ranks as one of the fastest, if not the fastest, way to get results, making it the most expensive of all.
To put it simply, it is based on going to one of the major electronic companies that do advertisements, and publishing ads in it for a fee. There are a lot of advertising companies that you can market through, as is the role of our site, which provides this type of services to all areas of business.
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Email Marketing:
This type of marketing is done by gathering mailing lists of users who share interest in one thing but the subject of business, and then sending these users marketing messages. The simplicity of the method indicates its old age, as it is the oldest type of electronic marketing. Contrary to what it suggests, this is a method that does not work alone and independently, but rather is created by an expert in the field that works according to the type and requirements of the project, as the collection e-mail is set to the mailing addresses of potential clients of interest, to send marketing messages to them.
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Marketing through social media:
Social media can be adopted in two ways:
- Paid ads: They can be paid for clicking, viewing the ad, or interacting with the post.
- Through free marketing: by building a page for the contracting or website store, and this is considered a point of contact between the project owner and his clients, and it gives him access to everything related to his project and the requirements of his customers.
The two methods can also be adopted by making a combination of paid ads and the free marketing method provided by social media.
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The role of e-marketing in the success of the project:
Every owner of a company or product dreams daily to achieve more sales than the previous day, and aspires to reach the largest possible number of customers. Service providers also hope to reach the largest possible number of those interested in their services, and then achieve their goals and pay for the best in their institutions and projects.
And at this stage, digital marketing is vital to the business and branding of the business, as the terrible power of e-marketing in terms of selling and publicity cannot be ignored. Every brand has a website, and if this is not possible, then at least adopt social media for proximity to its endorsers, or acquire a digital advertising strategy. Digital content and marketing have gained consumer confidence, to the point that consumers are now adopting them as a way to identify brands.
Unlike traditional marketing related to the time, place and condition of individuals, modern methods allow workers in this field to provide their services at times commensurate with the times of their audience’s activity, by monitoring their activity periods, and then presenting their content during times that suit most of them. The content also remains displayed on the aforementioned platforms, which helps it reach the largest possible segment, thus increasing the percentage of sales and profits.
E-marketing also expands the geographical targeting area by advertising the product in a wider range, and thus reaching the largest number of people interested in the product, without being subject to strict geographical conditions, and thus expanding the sales operations on the Internet and its tools from sites and applications, i.e. modern means of communication in general. .
Traditionally, marketing of products requires a great effort in both money and time, unlike e-marketing, which provides the service of sourcing, products, and communication processes with customers at much lower costs and efforts than in the first case (traditional marketing), through the tools provided by the second case (marketing Mail) without others. As is evident, electronic marketing enables employers to study the public to know the customers ‘behavior and their favorite goods in an easier and more profound way, which makes them change their strategies and plans for the better, to suit the customers’ desire, and achieve a greater amount of their demands, which will bring them more profits, and give them more confidence. Amid competition in the market of supply and demand.
The marketing process is primarily an interactive process between two entities, both of which are stand-alone; The owner of the product and the customer, and this will motivate the seller to provide the best services, to gain the satisfaction of his customers, who in turn will inform their surroundings and friends, and the likelihood that they will return to buy the same product or service increases, and thus the number of those interested in it increases, confidence and profits increase. In addition to the ability to accurately measure results, an advantage enjoyed only by digital marketing. It is also possible to quickly marketing plans to meet the requirements of the public and eliminate delay or loss.
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Who needs digital marketing?
The answer to this question is very simple; Anyone who does or aspires to do business over the Internet. Since there are many different applications of digital marketing services, there is no limit to who can benefit from these services. For many companies, digital marketing services are necessary, and take root quickly in obtaining digital marketing to avoid its downfall. These companies fall into the following groups:
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Firms needing directional assistance:
If you don’t set clear and concrete goals for your business, you are missing out on the success it deserves. Think of a digital marketing strategy as a roadmap: you need it to know where you are and how to get there effectively. Without goals and a defined endpoint, it is impossible to allocate your resources properly or achieve your goals efficiently. With this in mind, companies that have not yet defined a digital marketing strategy can benefit from digital marketing services that help them do this.
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Firms wishing to develop a value proposition:
If you can’t deliver a “planned presentation” about the value proposition for your business on the web, you need digital marketing services. Although there are more consumers online today than ever before, today’s customers are also facing more companies than ever before, for an abundance of supply so it is important to highlight yourself to your customers. Unfortunately, it’s impossible to do this if you don’t understand what makes your company different from everyone else. Fortunately, digital marketing services can help you understand what sets your business apart, and why customers should care about it.
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Companies that need to know their customers better:
Knowing your audience is crucial to creating success online. If you do not know the category to which you direct your service, you cannot market it effectively, and if you cannot effectively market it, then you will surely fall behind your competitors, and they will move forward while you return to the back.
Don’t complain, because digital marketing services can help you do this, and when used correctly, they can fix your entire marketing strategy to make it more streamlined and efficient.
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Companies that need to boost their digital efforts:
All successful companies today adopt digital marketing, as it is of utmost necessity, and they cannot in any way leave it on the side of the road and move forward, as its success is related to its effectiveness, as the quality of marketing indicates the quality of the product. If your digital marketing strategy lacks effort, resources, or expansion, our services can help you find new avenues and make sure that your digital program lives up to the importance it holds.
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Companies that want to improve their internet marketing strategies:
Even if your business is doing well in digital marketing, there is always room for improvement. With our professional digital marketing services, your company can ensure that everything from search marketing to your social media marketing works equally to achieve your business goals, enhance your efficiency, and earn your customers’ trust in the face of this competition.
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Helping destinations:
In order to be able to compete as an employer, you will need to embrace some aspects of digital marketing, and you will also need some help from specialized agencies that have strength in their experience in the field. You are now in one of the most powerful Arab marketing companies.
Although digital marketing services are a great idea for everyone, they may be the missing piece for the success of your project. If you want to improve your digital efforts, improve internet marketing, become more familiar with your target audience, sharpen a value proposition, or set the direction of marketing. Do not hesitate to ask or inquire about our services.
