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You have a product and you know how cool it is. But if you were the only one who knew this, how would you sell it? How to promote a product when there are thousands of competitors?
Just having a great product isn’t enough. People need to know this. The only way people will know about it is if you market it to them.
So what’s the plan?
You need to find the best and most efficient platforms on how to promote your product / service.
This is where digital marketing comes in.
Digital marketing is any form of marketing that uses electronic devices or the Internet. It is a proven method. Some would say it’s a foolproof way to market a single product. It is incredible?
Here are the facts:
Research shows that continued internet use among adults is still on the rise – about 5 percent in the last three years. Increased online presence means more online shopping and buying. Marketing is left offline.
The key to success is choosing the right digital marketing method on how to promote a product the right way. Below we have listed some of the best and most effective ways you can choose to learn how to promote a product.
The most effective ways on how to promote a product online:
Facebook ads:
Are you thinking of using Facebook ads?
Let’s look at the statistics:
Around 3 billion people around the world use social media, and half of them use Facebook.
Facebook has 23 billion monthly active users and 1.47 billion daily active users.
About 79 percent of internet users use Facebook.
Roughly 76 percent of Facebook users search for interesting content.
About 74 percent of people use Facebook for professional reasons.
Hey, those are amazing numbers.
Your target market is bound to use Facebook in one form or another. So put your product in front of them with Facebook ads!
You can now see why Facebook is a great place to sell almost any type of product as long as it is legal and does not conflict with Facebook’s advertising policies.
So, take advantage of it! Join the cart and use this effective way to learn how to promote a product. With so many users, you can be sure that their tastes and buying behaviors are quite diverse. Here are some of the products that get the most clicks on Facebook:
Technique
clothes
Retail
Fitness
the health
Beauty
There are two important things to keep in mind when setting up your Facebook ads campaign. The first is to set clear goals for your campaign by thinking about the reasons for the ad to show in the first place. The other is setting your goals.
A team of experienced digital marketers can also help with all of the strategic planning and logistics in setting up a Facebook ad campaign for you!
Google Ads:
Google Ads (officially known as Google AdWords) is another great way to use it when learning how to promote a product.
After all, Google Ads became the main source of revenue from Google. This definitely says something about how effective it is.
Google Ads is a type of Pay Per Click ads where the advertiser pays the ad publisher every time a potential new customer clicks on the ad.
What motivated you to use this digital marketing method?
Look at the facts:
Google Ads will help your business appear on the desired first page of search engine results.
Around 64.6% of people click on Google ads any time they are looking to buy something online.
Paid clicks account for about 66% of buyer intent keywords.
Google Ads is selected by 4 out of 5 companies that participate in pay-per-click campaigns. This is directly related to Google’s popularity.
Brand awareness can be increased by up to 46% from PPC advertising campaigns like Google Ads.
Google Ads will double your investment if you choose to advertise on this platform.
Google Ads is measurable, with various PPC metrics that will help you see what works and what doesn’t.
Google ads are faster than SEO because you can start getting impressions and clicks right away.
The Google Ads program is relatively easier than SEO. It is easier to learn and takes less effort to maintain as well.
Google Ads complements your other marketing efforts. An example of this is remarketing that targets those who have shown interest.
It sure will help direct traffic to your site and help you when learning how to promote a product. Qualified leads click on your ads. You know that they qualify because they research keywords or topics relevant to your product.
SEO:
Search Engine Optimization is really vital in the process of how you promote a product.
do not accept that? You can reconsider if reminded that SEO is the process that makes web pages easy to find, easy to crawl and easy to categorize.
SEO is all about helping potential clients find your business and ultimately your product. If you do SEO properly, your website will likely end up on the first search engine results page. Data indicates that around 74% of consumers use search engines like Google to learn more about local businesses. And given how customers usually scan and review the first two pages, having your website at the top of the SERPS is ideal.
Now let’s talk about SEO and digital marketing and how to promote a product using these tools.
SEO has become very important for a successful digital marketing campaign. This is all because of how SEO itself and its model have evolved and transformed over the years.
Therefore, a sound SEO strategy is needed. Here are some points you need to consider when setting up an SEO strategy:
Use Google Analytics to help identify your target market.
Think about more search engine options.
Be more mobile friendly.
Create relevant and consistent high-quality content.
Your website should be easy to use and have clear navigation.
Create relevant and relevant links to get a high volume of high-quality traffic.
Set up a social media platform that is comprehensive and constantly updated.
Fix related keywords to help align with your ROI.
Always keep in mind that SEO is an ongoing process. You can never rest for too long even if you are currently successful. Everything is constantly changing and evolving, from search engines to customers and their behaviors as consumers.
But ultimately it is all about the target audience and their awareness of your product. If an integrated SEO digital marketing strategy can get them to notice your product and most importantly, buy it, then it’s worth it.
Email Marketing:
Email marketing is one of the most effective, but also one of the simplest, methods of digital marketing. As one of the ways to help you learn how to promote a product the right way, you cannot go wrong with it. Email marketing messages resulted in 66% of consumers buying.
No one can lower this high number!
It’s also a great way to stay ahead of your customer base. Here are some tips for you if you want to use email marketing as part of your strategy:
Personalize the email by adding the recipient’s name.
You must include subject lines longer than 70 characters.
Timing is everything. The best time to send your emails is on the weekend or at night.
Be sure to take A / B testing so that customer engagement rates increase.
Plus, here are more suggestions for email marketing topics that might interest you:
Request customer reviews.
Attract customers’ attention if they leave any items in their online shopping cart.
Submit relevant and important company updates.
When thinking about how to promote a product using email marketing, consider using newsletters. Sending out an email newsletter is a great way to communicate with current and potential clients. You can submit the latest information and development about your product. You can also share related news and even photos that may interest them.
And to generate some excitement among your customers, you can also use email marketing to send you exclusive offers, exclusive discounts and promotions.
An important fact to bear in mind is that email marketing is not primarily used to generate new leads. Its main use is to nurture potential clients who have already shown some interest. You can use it in a customer retention campaign as one of its main driving forces.
Finally, email marketing is great not only on its own but also in partnership with other methods. Share it with your content marketing or social media efforts to get the best results.
Content Marketing:
Content is king.
You hear that all the time. It’s a cliche, but still true, and that’s what matters.
Content marketing is a fundamental pillar of the methods used in learning how to promote a product. 70% of consumers learn about products through the content medium.
When you think about this number when comparing it to traditional ads, you need attention. Most people will only pay for something they know or understand.
So what do you do?
You will use the content to educate them and inform them about your product. And you have a lot of options, too!
Here are some of the types of content you can create and use to enhance your digital marketing campaign:
Ad content
Blog posts
Case studies
electronic books
photo
Graphs
Podcasts
Social media posts
Testimonials – recommendations
Videos
Site pages
White papers
With all these options, how can you go wrong? To make sure you don’t, you need to choose the right topic. It should be a topic that attracts most of your customers, if not all of them. This requires that you have good interactions with your audience or clients. A little bit of target audience research will do that. Or, you can adopt buyer personas to help you get to know them better. This will help you know what type of content will be engaging and engaging for your customers.
Another tip: If you have a successful content marketing segment that you used in a particular digital marketing method or medium, don’t ignore it or forget it. Just re-design it by using it across all other digital marketing campaigns. If you feel you need to reformat it, by all means do so.
Social Media Posting:
Facebook clearly has its own place at the beginning of this section. It has to be, given its size and influence among social media platforms.
But social media is much more than just Facebook and you as a business need to take advantage of that. Social media users are growing day by day and they number already 2.6 billion according to Statista. With this type of number it only makes sense to explore what it has to offer.
The first thing you can do on social media is simple enough. If you have a new product that you want people to know about, create a post about it. Talk about the features of your new product, and how it can help people or improve their lives. In short, get them excited about it.
Another thing that you can do is create a great hashtag. What we mean by this is that your hashtag should be unique and distinct from the others. People, or to be more precise, potential customers will be able to find information about your product using the hashtag. Feed the excitement even more by adding some behind-the-scenes content about your product. It could be pictures, posts, or videos showing some interesting things that you didn’t initially show to the audience.
You can also use contests, polls, and giveaways on social media to increase the interaction between you and your followers. This is actually a fun and easy way to interact with the audience and gain more fans in the process.
In fact, according to a survey, a simple Facebook contest can give you up to 34% of new followers. This is on average per campaign.
Or if you are more tech-savvy, or if you have a social media marketing team by your side, then you can use social media ads to your advantage as well.
Social media ads are paid with your ad dollars, so thousands of people see them more than they would normally and regularly. Different social media campaigns are optimized for different purposes as well, so you can create campaigns that specifically focus on website traffic and sales!
Whether you use social media organically or use social media ads, you can take advantage of both methods when learning how to promote a product.
Website design:
Last but not the least on this list of how to promote a product, you can make use of your website design.
Here’s an ad for you if you didn’t already know: Your website is the best marketing tool for you.
There are a few better ways you can market your product to the public. There are many ways to do this but let’s talk about the two most important.
First, share your photos with people. Use visual content, a lot of it. It can include these diagrams, photos, and videos again.
Second, make sure your website visitors experience easy navigation. Your visitors came to your site for a specific need and wanted to fulfill it immediately.
If they take too long to do what they were offered for, they will likely click away and exit your site. The worst case scenario is that they never come back.
There are several methods you can use when exploring how to promote a product.
Using digital marketing does not offer one way but several methods can lead to what you want. This is so that people will be aware of your product and then buy it.
Just remember, all of these strategies and campaigns keep evolving and changing just as your audience grows and changes.
Continue the analysis. Continue testing. Keep getting better. And if you are afraid of adventure, there are many agencies specialized in this, including the Saudi Raya Al-Rowad Agency.
In other words, sell the product no matter what it costs you!
