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The development of the Internet has allowed more and more forms of Internet based advertising to be introduced into the market.
In fact, today there are many different types of online ads that you can also incorporate into a similar marketing strategy. This includes, but is not limited to, increasing brand awareness and improving sales. Yes, it is important to know all the advertising methods, but above all, it is important to create a flowchart of your business goals in order to find the best combination to reach the stated goals.
Therefore, if you want both the different types of online advertising and the different ad campaign formats to be on your side, we recommend starting with designing a strategy where one or more of the following options fit:
Types of online advertising:
Original Ad:
This term is associated with more unconventional advertising online. In other words, it uses a strategy that avoids the use of banner formats or sponsored content in an effort to gain the user’s trust by offering solutions to their problems. There are many tools you can use but the easiest one is to create a blog.
On your blog, talk about topics related to the sector, but not only about ads; Include something useful and interesting for users. From there, by using SEO, email marketing, and lead nurturing, you can successfully deliver the right content at any stage of the sales funnel that potential customers might find. The best thing about these formats is that they do not interfere in any way and, therefore, are more appreciated by both the general public and those who resort to using ad blockers.
Search engines and marketing:
More commonly known by the English term “Search Engines and Marketing”, abbreviated in “SEM”. With this type of campaign, the goal is to increase brand awareness in a very short period of time.
All it takes is a notice with a title and description to trigger action; Not to mention making sure to rely heavily on keyword usage.
Depending on the quality of the website and the specific CPC, the ad will run when users type your pre-defined keywords in the search engine. In this case, a bid is generated that is often based on CPC.
Show:
Among the most popular online visual ad formats are display ads. They are called this because, in general, they contain images or videos and are posted in specific places within any given website.
It could be a blog, magazine, or website that targets a specific group. The purchase can be direct or through platforms like Google Adwords. The cost is estimated by cost-per-click or cost-per-thousand impressions
Mobile advertising:
Although there are many mobile ad formats, it is recommended that all ad campaigns be adapted to the mobile platforms or at least follow a responsive classification that allows pages to be formatted by the size of any given screen.
Nowadays everyone owns a phone and / or tablet that they use frequently. Moreover, they use these devices to access the Internet. In fact, as of 2016, Google said that cell phone traffic now exceeds desktop traffic. So, if you’re still not investing in mobile platforms, it’s time to take the plunge. Not only will you get better reach and improved user interaction, but in a free way, you will improve SEO by way of Google First Mobile’s algorithm in the ads you display on your website.
Social ads:
Social media is a very important part of our daily life; It consists of channels through which people communicate several times a day and where they communicate, share and give opinions frequently. Therefore, it is imperative to create ad campaigns on these platforms to increase brand awareness and gain potential new customers. Moreover, thanks to the vast retail capabilities that social networks provide, they can also be the ideal places to launch new products / services aimed at very specific audiences. Moreover, regardless of whether your goal is to transform or implement a branding strategy, social ads are a great choice!
Retargeting and remarketing:
Reminding repeat customers / users that have shown an interest in your company is a powerful conversion strategy. Remarketing makes your logo appear on any website that people who have previously visited your website visit (provided those sites provide spaces for remarketing).
These types of ads are good for generating sales but are also helpful in gaining brand awareness, which improves the company’s presence in the consumer buying process. It can be purchased through search engine advertising management tools such as Google Adwords. The price, in this case, is usually determined by cost-per-click metrics.
Email Marketing:
This form of marketing is nothing new, but it has resurfaced with renewed vigor. This type of campaign in Spain produces among the largest number of transfers in Europe. Thanks to the many automation tools available, you can achieve very profitable conversion goals. Finally, if you are thinking that getting a new customer is 7 times more expensive than maintaining an existing one, you can be sure that email marketing is a great idea.
Digital signage:
Although the name may not be well known, it is slowly creeping into users’ lives and will soon become a common reality in the years to come. To put a definition by name, we can say that this is the technological development of traditional outdoor advertising. They are used on billboards, window screens, phone booths, or any other holder that has a screen. The efficiency of this type of advertising is that it can capture the attention of potential customers during most of the mundane parts of their day.
Videos:
Video content is a very entertaining resource for users. However, using videos as an advertising strategy is a great idea. Another idea is to partner with YouTubers who view and discuss your product / service (similar to native ads).
You can also create original video content to help you get a better and more organic SEO position. Moreover, by sharing these videos, you can get more direct web traffic and increase your chances of transmitting one or more of these viruses. With videos, the possibilities are endless, even more so if you keep in mind that soon, if not really, an estimated 80% of the internet will be video-based content.
These are the types of ads that exist now. However, it can easily reproduce in the coming years. With the combined advancement of technology and the internet, we can see a growth in the number of future commercial advertising options. However, it is important that you are on the front lines of both the internet and new technologies. By doing so, new lines of business communication with potential clients can be opened.
Now, when the time comes to design your company’s advertising strategy, keep in mind that complex planning is a must. In addition, you must decide which ad formats you will use and which formats you will not use.
Another part of the process is assigning a percentage of your budget to each format. The ideal scenario is to conduct a thorough analysis, integrating various advertising methods in order to increase reach and improve results.
Another important point to consider is the measurement of the measures involved in each strategy. For example, maybe once it launched, you won’t get the results you were hoping for in one ad format, and at the same time in another way, you might exceed expectations. By doing data analysis, one can make any necessary budget adjustments in order to redirect investments towards better transfers.
At the end of the day, remember, the option remains open to put yourself in the hands of an experienced and professional ad agency that can optimize your intended budget and campaigns.
Are you ready to make the most of the different forms of online advertising for your company? Are you afraid and hesitant for fear of losing your project? No, you are on the right footsteps, you are in the house of Raya Al-Rowad, one of the leading companies in the field of advertising, you can view our services from the table above, or consult our team from the bottom right of the screen.
