العربية 
We all appreciate very well the role of the advertising media that all companies follow in all countries, as advertising has great importance in raising the material status of institutions and companies, which is achieved by mastering the propaganda and advertising of this facility.
And publications are one of the means of publicity and advertisement. Whatever your commercial activity, you cannot do without publications, as they were and still have great importance in
The marketing process
Your classification of publications helps you to know what kind of publications you need for your business, some of which help customers get to your place and some of them
You work on marketing your products and services
Among the types of papers that are used for printing are duplexes, crochet, opaline, restool kuchi, fibriano, letterhead, martlet, canson, crystal, and concord
Each of these types is used according to the type of printed matter we want, for example the liter head: which is known to be used in the manufacture of book and brochure paper.
And the Rustol Coach: It is common to use it in many industries such as the manufacture of personal cards, book covers and other industries that are made from the rack of the rostol kuchi
Publications Uses
The uses of publications vary and are divided into:
Practical uses: This type of publication is used in life’s transactions, including contracts, bonds, seals and bills
These paper publications also have an advertising role, in addition to a practical role.
Marketing uses: It is used to know the public about your establishment and whereabouts, and also provides means of communication between you and your audience and you know them.
Such as :
Making brochures, posters, catalogs, brochures, posters, agendas and Ramadan subsistence
Stickers, cylinder covers, carton boxes of different colors and sizes
Manufacture of paper bags, envelopes and important letters
Printing papers, documents, offset, and personal cards.
Aesthetic uses: which you use to beautify the décor of your facility or home
And you find this in the manufacture of paper prints for the purpose of decoration, such as: paper flowers, artwork and in relief letter paintings and others
It is one of the most popular publications that we have mentioned
Visa card
It is one of the most important and well-known types of publications and is used to identify companies and businessmen through personal cards
It contains all types of communication and simple information about the specialty of the company or person
Brochure:
The brochure is considered one of the most common publications and the fastest transmission among the audience. It aims to place the largest number of information and is considered an advertising flyer about the company or a specific product.
Official Transaction Papers:
Paper for the company and its official dealings, its size is often A4 or A3 and often at the top of the page heads the company logo and at the bottom of it is information about the company such as contact numbers, e-mail and address
It gives a positive impression of your company and shows how much you care to formalize the correspondence
File or – Folder:
The file format is subject to the size of office papers, it may be in the size of A4 or A3 and it helps the company in the marketing process, and it helps in the process of transferring papers by containing internal pockets that hold the papers and keep them from damage, loss or errors in arrangement
Sticky poster:
It is characterized by its small size and its precise purpose, whether it is an introduction to the company or specific products, it can be distributed or pasted on walls, columns, etc., and it is very helpful in the marketing process
Banner:
It is the first thing the owner of any company thinks about when it opens, because the banner or it is the main interface of the company and its first advertisement in public roads and the types of banners differ to suit your needs and your financial capabilities
This is a simple part of the publications that contribute to advertising mainly and whenever you are able to analyze your business, know the types of publications and their uses, and choose the right types that serve your business, which leads to an increase in your sales and improves the marketing process for your business
And because we know very well the importance of publications, we strive hard at Raya Al-Rowad Advertising Agency to provide all the printing services you need in your business, and we take great care of the quality of printing and accuracy in the agreed delivery dates.