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What is a brochure?
A brochure is a booklet that contains descriptive materials or an advertisement and also contains a list of the name and the commodity to be advertised. The brochure consists of one folded page or several pages associated with each other and the main goal of using the brochure is advertising and is primarily used to promote a company, organization or product and deliver them. Customers interested in the product; As the brochure is an excellent marketing tool that aims to promote new products and services and build a good image for the company or give any kind of information as the quality of the paper on which the brochure is printed must be of a good type and elegance in choosing the colors and choosing the appropriate images because they are essential factors for Gaining customer confidence and building a good corporate image.
Brochures are one of the best ways to present your company, as there are triple-fold brochures that are used to advertise a new product or service provided by a company, and there are also bi-fold brochures that are used to present corporate projects, and there are many types of brochures, and each type differs from the other and has a different design method.
A well-designed brochure is the best way to introduce the company to its potential clients, so in order to raise the level of the company and market it well, attention must be paid to designing a distinctive, elegant and unique brochure.
How to use a brochure ?!
The brochure allows companies to offer new products and services to existing customers or increase their spread through advertising to new horizons. It can also be delivered personally by mail or through a company representative to reach the target customer or interested in the company.
What are the steps to follow when designing a brochure?
Defining your target audience:
The target audience is a specific group of people interested in the product or service, and when designing the brochure, the taste of the target audience must be taken into account, for example, if the brochure is concerned with young mothers, its appearance should not be aimed at the elderly, i.e. the taste and interest of the audience must be taken into account.
Choose the right shape:
Based on your target audience, the shape and colors are determined and include many elements such as the size and type of paper, the number of folds, and how the brochure is distributed.
Determine the type of information:
The information that is included varies from one brochure to another. The brochure includes a statement of the company or organization, features of the product being advertised, graphs, instructions, pictures and a logo.
Content placement:
The brochure should be simple and does not contain a lot of information that could show the brochure badly due to the inconsistency and the limitation of the use of many colors to obtain a distinctive and elegant brochure.
What category should my brochure target?
A brochure can target a specific group or it can target an entire audience, but groups that are interested in the product or company should be considered. Among these groups are potential members, potential funders, potential supporters, the press and the general public.
How to write a brochure?
Keep the sentences short:
Using long or complex sentences can overwhelm the reader, and thus disinterest your brochure.
Avoid jargon:
Do not assume that the audience will use the same language or terminology that you do, so be careful to select appropriate words that are clearly understood.
Stay away: away from compound sentences or terms such as eye of the storm, so the speech must be clear and understandable.
Avoid repetition:
Do not try to use the same phrases or ideas over and over again, because it makes you lose credibility with the customer or target audience, and in order to be distinguished by uniqueness, you must choose simple words that are not used before.
Use correct spelling:
Care must be taken to avoid spelling errors and typos because they give the impression that the organization or company is unprofessional and thus harm the image of the company that you want to present to the community
Avoid using the passive voice:
You should use clear and understandable speech and avoid the unknown formulas in order to attract the attention of the audience.
To design a brochure, just contact us and place an order
The importance of the brochure
Brochures are one of the basic things that offer detailed goods and services to customers, and it is one of the most effective things in times of intense busyness, or if in a trade fair for example, as it allows you to provide a deep conversation to your customers through printing; As brochures are characterized by being very convenient, and effective in communicating the information that you want to list to your customers, and it may also help them to locate sites, especially if you use them as evidence of specific events, maps of a place, or informational brochures in a store, so at some point you are considered Brochures are the ideal way to gain the confidence of your customers and answer all their inquiries at the same time.
You can also put some marketing phrases that encourage purchase, with the addition of private contact data from the phone number, e-mail, and address of your company as well, which helps in reaching more
Of potential clients.
The importance of brochure for the marketing process ?!
A brochure or leaflet is a flyer that contains more than one page in a single design, and its usual size is A4
Arranged horizontally, and divided into two equal parts or four sections from the front and back of the page. Companies use brochures as an important introductory element and effective marketing and advertising tool. The advantages of the brochure are as follows:
1- Flexibility:
Brochures are one of the most flexible marketing tools, which can be used to introduce customers to products and services, so the shops and offices that receive customers and customers depend greatly on them, and they are often found in the reception department so that many explanations and explanations are summarized to employees, for example: banks Creating a special brochure for each category of financial services so that clients can view them during their waiting period, and marketers always take them during job interviews and present them to target clients or business colleagues. .
2- It can be presented with promotional products:
Brochures are one of the most important things that you can include with your promotional products. Corporate promotional products are a set of tools that are presented as gifts to customers and the public in general, so that these tools contain a logo, company name and contact information, and often come in the form of sets that include bags, cups, pens, T-shirts, notebooks, etc., in addition to Brochure is the most important factor, and this idea contributes to making customers and the public in constant (unintended) contact with the company!
★ Attraction to print a brochure
One of the most important features of the brochure offered by Raya Al-Rowad website is that it is attractive and draws attention to it.
And it catches the attention of everyone who sees it, and when one of the employees performs his duties to the fullest, he may not pay attention to distributing the brochure to customers and this is a simple mistake, but with the Pioneer banner brochure it may draw your attention to it and attract an unnatural character, and encourage you to read what it contains, and make you feel that The company or office for this brochure is doing something of real value and impact.
So if you want to design a brochure for your office or hospital, dear doctor, or even for the bank you work at.
Do not ever hesitate to choose Raya Al-Rowad, which is one of the most important and prominent sites specialized in the field of marketing, printing and advertising.
Brochure design and printing
Brochure printing plays a big role in the marketing process for advertising, as it is a flyer that consists of more than one page in a single design, and the brochure design is divided into two equal parts or four sections from the front of the page and the back, and its role is the definition and explanation of the company or product that is done Put it on the market.
Brochure printing is an advertising medium like flyer, but it is implemented in ways that differ from flyers.
