العربية 
In a digital world like the one we live in, and within the technological revolution surrounding us, a person spends an average of five hours a day in front of the screen of his electronic device. Thus, companies have come to adopt digital advertising as a modern marketing method, as the general goal of marketing is that the potential customer knows the service / product while he is in his comfort zone. But where are the people in the greatest number? On social media; As all the categories are present on these platforms, the latter present all-in-one, in other words it contains all kinds of content, so you can find cultural, educational, entertainment, and educational in it. How can an employer, whether beginner or professional, miss the opportunity to reach his target audience?
In fact, some reject this idea, thinking that its place in the real world and its traditional method of marketing are indispensable to its need for the virtual world, but this is not a smart perspective for things, for months ago the whole world watched how traditional marketing was easy to disappear, and how many projects collapsed during this pandemic . This is just an example of how fragile the traditional methods are, so let’s look at this from another point of view, during periods of quarantine, people connected to their devices more than before, what if the project owner adopted social media as advertising platforms? In fact, we cannot predict the results, but we can assure that his loss is nothing compared to his loss while sitting idly by during the months of stone.
Our site, Raya Al-Rowad, offers you this article with the aim of introducing you to two platforms that monopolize digital advertising and the difference between them.
Advertising on Snapchat:
About Snapchat:
Two students from Stanford University decided to adopt an idea inspired by the story of Anthony Weiner, who was fired from his job for sending pictures of erroneously perverted references to his co-workers. By the eleventh of July of 2011, the application appeared on both systems, Android and App Store, as a 100% free application that aims to share photos / videos and delete them automatically after viewing. Thus, Ivan, 22, and Bobby Movie, 24, became the owner of one of the most popular platforms. Used by young people between 18 and 25 years old.
Advertising on the Snapchat platform:
First and foremost, you have to take into account that Snapchatters are cheerful and sarcastic guys. However, they will respond to short advertisements that interest them. They also respect the opinions of their influencers, so you can also consider working with influencers to spread your message to Generation Z and millennials. However, don’t get too crowded with their style. They know what Snapchatters think. Snapchat can be a very effective marketing tool to relate your message to young people. Just don’t care, if your primary target market is breeding gray hair, or the 30-year-old has turned. As with most types of marketing, the key to successful Snapchat advertising is knowing your target audience. You must be able to attract and engage with potential clients. If you feel difficult to do it yourself, we suggest that you do not waste time and reach out to one of our advisors to help you with this task.
Snapchat gives you the ability to significantly target your ad spend. This is largely true of the Saudi market as well, which provides more accurate demographic data than those available for most of the rest of the world. Snapchat audiences don’t respond well to expensive ads, and you don’t have the time to get their attention anyway. Ads that look natural or casual win the audience more than anything resembling professional content. Ideally, your ad should show a way to solve a problem, preferably with humor.
Snapchat ads are defined as full-screen vertical video ads that can have a duration of up to 10 seconds. Snapchatters (or Snapchatters) meanwhile can scroll up, at any time when playing a video ad, for more – watch a longer video, read an article, install an app, or visit a website.
Snap ads appear between Friend Stories and curated content from Snapchat like Snapchat Stories or Publisher Stories.
Snapchat also offers two other types of ads: Snapchat Geofilters and Lenses. But these cannot be created in Snapchat Ad Manager yet. You can create Snapchat Geofilters online or on the mobile app, while you have to work with your Snapchat partner to create the latter.
Benefits of Snapchat ads::
Premium audience, powerful targeting, and immersive experience;
Active User Base: 166 million Snapchatters who use the app daily spend, on average, more than 30 minutes on the app and open the app more than 18 times per day.
Premium Audiences: A large percentage of Snapchatters in the United States cannot be reached on Facebook (35 percent), Instagram (46 percent), Twitter (81 percent) and other major social platforms, according to App Annie. Similar trends are found in the United Kingdom
Strong Targeting: With Snapchat data, which includes data from Oracle Data Cloud, you can reach Snapchatters based on their demographics, interests, and online (and even) offline behaviors. You can also use your private data to reach your customers and similar Snapchatters on Snapchat.
If you are still somewhat unsure whether Snap Ads are effective, especially compared to other social media ads like Facebook ads and Instagram ads, these stats may convince you.
MediaScience did some research (commissioned by Snap Inc.) and found that Snap Snap is more effective than most social media ads in several ways:
Persuasion: Users are more likely to purchase a product after seeing a Snap ad than most other social media ads – more than twice as likely to purchase.
Attention: Snap ads run full screen, and as such, they get up to two times more visual attention than most other social media ads. (Instagram Stories ads were not considered in this study.)
Hunt: Snap Ads’ fast pull rate (or the rate at which users view your website, video, or app) is five times higher than the average click-through rate of other social media ads.
Audio: More than 60 percent of Snap Ads are playing with audio playing. (By comparison, 85 percent of Facebook videos are watched without audio.)
Thus, Snapchat ads create higher buying intent for the target audience.
Advertising on Instagram:
About Instagram:
Instagram is an app, social network, and photo and video sharing service that was founded and launched in October 2010 by American Kevin Systrom and Brazilian Michelle Mike Krieger. Since 2012, the app has belonged to Facebook, and it is available on mobile platforms like iOS, Android, Windows Phone, and also on computers with low functionality. The minimum age required to use Instagram is 13 years old.
Instagram has more than 1 billion users worldwide, including 75% of users outside of the United States, according to official figures provided in June 2018. The company targets its users with the name Igers. The name Instagram is a combination of the two words “insta”, which is inspired by the English instant camera, and “gram” from the English word Telegram, which means telegram.
Advertising on the Instagram platform:
Today Instagram has over 800 million active users, according to Statista, and the rapid growth rate it has seen since 2013 is staggering. Instagram advertising is a way to publish sponsored content on the Instagram platform to reach a larger, more targeted audience. While there are many reasons why you might decide a business or individual to advertise, Instagram ads are often used to increase brand visibility, website traffic, create new leads, and move existing leads to the bottom of the conversion funnel (and hopefully) the transfer).
Since Instagram is a visual platform, text ads are nothing here. Instead, you need an image, group of photos, or video (which can be accompanied by text) to reach your audience with Instagram ads.
The most important part? Instagram ad succeeds! In March 2017, more than 120 million Instagram users visited a website, got directions, called, emailed, or sent direct messages to learn more about a business that relied on an Instagram ad. According to Instagram, 60% of people say they discover new products on the platform, and 75% of Instagrammers take action after getting inspired by the post.
Similar to Facebook ads, paying some money behind a post will increase the visibility of your brand, along with more control over who can see your post.
Unfortunately, however, for all marketers targeted by an ancestral demographics, Instagram tends to skew towards a younger audience, with the largest percentage of users falling in the 18-29 age group (55%), then between 30-49 years old (28%). Only 11% of Instagram users are between 50 and 64 years old, and only 4% are over 65.
Benefits of advertising on Instagram:
Increase brand awareness:
Implementing a social media strategy using Instagram advertising platform will greatly increase your brand recognition as you will be able to interact with a large and diverse audience of potential consumers through ads. Ask employees, customers, and any other stakeholders to “follow” your page. Just having a large number of people associated with your profile gives you more opportunity to get interaction and be seen by others who are not linked to your business Instagram profile. People interacting with your content will increase brand awareness and start building your reputation as a brand. Every post that is posted, every comment submitted and everything submitted will introduce your brand and brand content to a new group of individuals. This activity and additional exposure can lead to new followers of your brand and new potential customers.
Better satisfied customers:
Instagram is a platform for communication. Creating a voice with your content and interaction on this platform is important as it will give your brand a unique identity. There is no better way to do this than by using Instagram ads that showcase your ideas and offers. Customers appreciate receiving a personal response from a company when they comment on a business profile related to a specific issue, and they don’t want them to be ignored or receive an automatic response. People want to feel that they care about them and that they are not just selling stats, and there is no better way to approach this than by engaging with them on Instagram, aiming to provide the best customer experience that will lead to better customer satisfaction.
A company dedicated to customer satisfaction that takes time to compose personal messages and show they care about the customer will be viewed favorably, even if it responds to a negative branding complaint / problem. It is not just limited to presenting your products and promotions. Instagram is seen as a service channel by existing or potential clients as they can communicate directly with the company.
Targeting:
Noting the huge number of Instagram users, Instagram is much more than just a traditional social media platform. Instagram is an essential tool for growing a business and increasing sales leads through effectively-built marketing efforts. Advertising via Instagram is as important as local advertising and SEO. It can present your brand to unlimited audiences and specifically target groups based on different demographics, user interests, consumer behaviors and even where they are located.
Ad targeting allows you to place your ads in front of the right people, and Instagram makes it easy for brands to create and distribute these ads to interested / specific users based on company goals, focus and intent.
Targeted Instagram ads are an excellent way for businesses to get the most out of goal-based marketing campaigns.
The difference between Instagram and Snapchat ads:
In terms of popularity:
So we’ve seen which users are the most active. But what is the most popular app from day to day?
When comparing that to the 500 million daily active Instagram users, you notice that while there are fewer users overall, the probability of 35% of Instagram users of the app every day Snapchat encourages users to come back every day with lines, while Instagram stories are updated every day. day. Both apps want it to be a daily habit – at least.
Snapchat Stories and Instagram Stories are quite similar.
This is because shortly after Snapchat turned down an offer from Facebook to buy the app, they began developing Snapchat-like features in their own app, Instagram.
The biggest similarity is the app stories features, as it cannot be denied that they are very similar.
If they’re so similar, what should your branding use and include in your social media plan? Let’s take a closer look at both of them.
You can view Snapchat stories by swiping left from the Camera tab. You will see all the Snapchat stories published by your connections. Each of these last 24 hours before they disappear.
Instagram stories appear in circles at the top of your screen. They are photos and videos uploaded by users, and just like on Snapchat, they only last for 24 hours before they disappear.
There aren’t a lot of Snapchat stories and Instagram stories – even the name is the same. However, you can save Snapchat Stories to your Memories, which is a feature not available on Instagram.
For brands, Instagram is probably the better option, because you are able to post content that lasts forever, not just a limited period of time, like Snapchat.
The stories are just the feature of engaging users. Anyone searching for your brand will be able to see all of your images once they land on the page.
Terms of use:
We’ve seen user numbers, but what kind of users do Instagram and Snapchat attract?
Instagram is designed to be beautiful and simple, and the content shared should be exactly the same.
This is because users usually spend no more than a few seconds looking at your content. It may not be surprising that 59% of Instagram users are between the ages of 18 and 29.
Snapchat’s demographics are slightly different. It has a large percentage of teen users, with 77% of users between the ages of 18 to 24 in fact.
This can be attributed to the fun and more exotic features of the app. Snapchat tends to be more personal and focus more on direct messaging, while Instagram tends to be more general engagement. Keep this in mind when creating content for your social media marketing calendar. As a result, it is used more commonly among friendship groups, unlike Instagram which is more commonly used to share content on a larger scale with a large community.
So ask yourself this question. Does your brand want to engage with the community in public, or do you prefer building relationships with individuals in particular?
If you want to engage with the community at large, Instagram is the way to go, while if you are building relationships in private channels, we recommend Snapchat.
Instagram Business Features:
Instagram has a bunch of features that make it a great social media marketing tool. Companies and brands can take full advantage of the platform by switching to a “business” account, making their pages more searchable and letting others see live contact information. Instagram has also introduced a longer video format called IGTV (Instagram TV), in addition to The “Ask Me Anything” story button has already become an incredibly popular feature for influencers in particular. You can also follow Instagram accounts to create a carefully curated feed of the content of your choice. To interact with the content, you can “like”, “tag” and “comment” in a way that works similarly to Facebook. Instagram also allows one-to-one communications with a private messaging system, which helps you respond to clients quickly, and direct them in the direction of what they need to know.
Snapchat features for companies:
Snapchat also focuses on image and video content that enables users to share media quickly and easily. Snapchat’s most popular feature was its use of temporary content, however, it now shares the spotlight with Instagram Stories, which does the same. Friends can share photos and videos that will stay for 10 seconds or less, before they’re gone forever. Snapchat has made huge advances in the last year in particular, but its sweet spot is still all about sharing content between friends.
Since the introduction of the Instagram Story feature, to directly compete with Snapchat’s similar feature, Snapchat has been delving into new and exciting territory including “Snap Maps” that allow you to locate your friends with the app. Users can also replay snaps and unlock fun filters as you use the platform more.
In summary;
Both platforms have benefits for the project, so it is clear that making a critical decision in this regard without prior knowledge of the field may cost your project severe financial and moral losses. We suggest you help, you can click on the icon below it, or you can contact our team directly.
