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YouTube is one of the best media marketing strategies and e-projects, as it gives you an opportunity to display videos that really show the advantages and advantages of the service / product that you offer. It is clear that this method can only be achieved through the YouTube platform.
Additionally, YouTube remains one of the most popular sites on the Internet. Because of this, you can bet your ideal customer spends time there.
Except that their search results are now likely to lead them to other peoples’ sites and products.
In short, if you can know how to take advantage of the opportunity provided by the YouTube platform, you will be able to increase the profits of the e-business that you are looking to grow.
If this is something you grapple with, you will be pleased to know that there are some proven solutions available that are sure to help advance your online business success.
In this article, we’ll look at developing a media marketing strategy for your online business using the most popular video platform in the world, and then little by little, you’ll be able to increase sales later.
We’ll be showcasing relatively cheap methods. But, I’ll also show some ways that can get you great results – provided you spend the right amount of resources.
At the end of this post, you’ll understand how the YouTube platform can be used as part of your marketing strategy and the important steps you need to take, if you want to succeed.
Taking a content marketing approach:
YouTube is a great place for content marketers, as it is already a major search engine destination where people go to consume content.
However, what sets YouTube apart is that it is all about the video, and as you might have guessed, many content marketers are often reluctant to participate in creating video content.
The reasons for this tend to vary, but all that matters, at the moment, is that the highest perceived barrier to entry is an opportunity for you as a content marketer for a website or e-business.
Less competition means it will be easier for you to generate great search results, brand awareness, and maybe even some new leads and conversions for your online business.
Moreover, even if there is a lot of competition in your niche, you will likely have good search results and successes, because a lot of your competitors probably don’t know as much about marketing as you know.
So, if you want to market your brand on YouTube, it might be a good idea to adopt a content marketing strategy mindset.
What does this mean exactly?
Well, when it comes to content marketing, you generally aim to produce content for people at different buyer stages.
There are many stages of a buyer. If you are new to developing a content marketing strategy, it can be a little confusing.
However, to keep it simple – think of it this way …
You have to create content that will make people aware of your product / offer and project, even if it is in the virtual world, especially if it is an online store.
You have to create content that will convince people that your product / offer is better than the competition’s product / offer.
Even your basic content marketing strategy can get more complex than that and you can certainly follow a number of different directions – but these two approaches should help you focus your efforts at the start.
So how will you create content that makes people aware of your product or offer?
The best method is to produce some type of “how to” content, as it is called in English.
People are increasingly using YouTube as a visual search engine to solve problems and dilemmas they encounter in their lives.
In fact, in 2015, “how-to” searches were up by 70%!
And you can be sure that the number will rise further in the future, as more and more people use YouTube as an educational resource.
The key here is knowing what problems your ideal customer is dealing with and then creating content that meets their needs.
When you do that, you can make it appear your content as people use search engines to search for solutions to these problems.
When creating content that addresses specific problems, you can either develop content that demonstrates how your product can be used to solve the problem or you can show how to solve the problem in another way.
If you choose the latter method, then you can mention your product at the end, and encourage people to check out what your e-commerce site has to offer.
Remember that your goal here is to build awareness of your product, so your e-commerce business does not come under pressure to drive sales directly from the “how to do” videos.
The good news is that a lot of content marketers find that “how to” videos lead to sales, because this content is one of the easiest ways to educate more and more people about your brand and your business online.
If you want the type of success they have, you need to understand your audience and what they want to learn about.
You can find out this information by talking to them, and this is the role of social media.
You can also review some of the top blog posts in your niche and consider creating video content about these blog posts.
You can find blog posts like this using Buzzsumo.
Let’s say I have an e-commerce site that sells home decor.
After talking to your existing customers, you know that your target audience, for example, is in the process of making some renovations in parts of their homes. Knowing this, I can then create content that teaches people how to approach the interior design aspects of a home renovation.
If you want a good starting point on how to create interior design content, I can search for “interior design tips” on Buzzsumo.
By doing this, you can actually see four topics worth making videos about.
If you are going to create content that shows how your ecommerce website offerings are better than the competition, there are several ways you can do this.
For a start, you can simply showcase your product in action. The video is great, because you can easily show all the small nuances that make your product, and the general offerings of your business online, better than current solutions.
Another thing that you can do is produce video case studies and testimonial videos, based on the experiences people have already had with your e-commerce site products.
These videos are powerful, because they can show how people decided to choose your brand, over everything else that is out there, because it is a better product.
You can argue, to an extent, that Microsoft does just that with its Surface Pro 4 content.
If you watch these videos, you will see that they are basically similar to video testimonials, with the folks being recorded discussing how the Surface Pro 4 is a better solution than anything else available. You can do something similar to your offer.
You may also want to consider providing some data, based on the performance of your offers on the ecommerce website and the improvements that could be made, if people are looking to make the switch.
Paid Ads:
You can also use paid ads to market your e-commerce store on YouTube. In this respect, paid ads can be a quick way to reap the benefits that YouTube has to offer.
Since it costs money, you should be careful though, because you don’t want to blow your budget and leave anything to show for your e-commerce site’s media marketing efforts.
Here I’ve covered how to create your own YouTube ads.
When it comes to YouTube ads, there are three things you really want to pay attention to.
The video you are using
The YouTube ad format you use
The targeting method you’re using
If you suffer from any complications at the level of any of the aforementioned points, you can refer to our previous articles, and you can also contact our team to ask for help or guidance.
The video you use to market your product depends on the type of ad format you use.
With YouTube ads, you basically have two formats that you can benefit from;
YouTube search ads
YouTube ads In stream
If you display ads on the Search Network, then you are less restricted in terms of your video style.
You can pre-sell to people in search ad copy, which will help get people to be more engaged with your video, when they come across it. If you are running in-stream ads, you are under pressure to get interested people right away.
After five seconds, people have the option to skip your video. So, you need to make the most of this time.
The best way to do this is by creating some kind of curiosity.
If your product has a specific feature that makes it stand out above the rest, it might be worth mentioning that feature at the earliest.
You can do this with the narration or you can simply prove that this is the case.
Zagg, the company that makes screen protectors for iPhone, has started its video ad by showing the iPhone screen being scratched with a key. So, you can appreciate how powerful the video above is, if it was shown to someone who is already in the market for a powerful screen protector.
With YouTube ads, the company was able to generate a 75% increase in conversions, so its approach clearly helped.
If you will be using paid ads, it is important to be sure that your e-commerce store is set up properly.
This means making sure you optimize your e-commerce website for conversions, so that when people click through it, it is easier for them to add the item to the cart and checkout.
partner:
Another way you can market an e-commerce store on YouTube is by partnering with other people on the platform.
The most important thing here is that you want to ensure that whoever you approach will match your brand and vice versa. This means you both need, at least to some degree, to share the same audience – even if you serve them in different ways.
You don’t have to be afraid to go into a small niche when approaching a YouTube channel, a small YouTube channel with a very focused fan base, which is very similar to your target audience, often performs better than a large YouTube channel with a large fanbase that is not very focused.
There are several ways that you can partner with another YouTube channel;
One way is for other YouTube channel hosts to send you some free samples of your product.
While doing so, ask them, in a gentle and non-paying way, if they are going to create a review video for your product, assuming they like it.
It’s worth it, when you consider that after watching an online video of a product, people are 46% more likely to catch it to search for it with a search engine.
Alternatively, you can offer to sponsor their program.
In general, YouTubers don’t tend to make a lot of money, even from ads. Therefore, any other sources of income are likely to be welcome. Provided that you won’t tarnish the relationship that the YouTuber has built with their audience, most of them will be open to accepting sponsorship from you, as long as your product is good and good for their audience.
When you do that, you may want to optimize the deal for YouTube, by providing them with a coupon for your e-commerce site that they can present to their fan base. Moreover, you can also do this so that customers who buy from your business online, using the coupon, can generate YouTube affiliate commissions.
You can also help them create content for their show, by providing them with a day out. This day could be a no-obligation tour of your production facility and some insight into your company’s history.
There is no obligation, because you do not force them to record anything. But, since YouTubers are YouTubers, there is a good chance that they will and can work for you! If you want to make the process less labor-intensive, you can consider using an influential platform and an e-commerce platform, such as Famebit, to help you get the ball rolling. With this platform, you can simplify the process of getting influencers by your side.
However, the potential problem with using such platforms is that your creativity might get stifled, when it comes to creating unique deals YouTubers will find it difficult to turn them down.
Plus, you pay for ads and don’t really create brand advocates. If you can create a really good membership relationship with a YouTuber, it will help develop a position in which they become a branding supporter for your e-commerce site.
Then, they’ll talk and promote your product, even when there’s no money in it. This, of course, pays huge long-term benefits.
There are many ways to market an online business or business, and one of the ways that has the potential to achieve great results is YouTube. You only have to know how you can effectively market an e-commerce store using it, in fact there are many methods that you can follow and you do not have to stick to one method only. Try “Partnership” or use ads.
The most important thing is that you present something, because any time you waste is the time you could have spent on marketing your idea.
But if you want effectiveness, speed in performance, and exact steps, then you are always welcome in the banner of the pioneers, we aspire to the success of complete projects, so we take care of choosing our team members, and before they are appointed they are tested in various ways, so we guarantee the success of our strategies.
