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Online advertising is one of the vital assets in advertising to consumers on the web. Now, if you want to gain traction in the digital marketplace, the best online advertising channels should be a part of your marketing plan.
There is no one definitive answer for the sites that offer the best online advertising opportunities. The best platform for your brand depends on your products, the audience you want to attract, and other factors.
You can find online ads on almost any digital platform today, but if you’re still having trouble deciding which is the best online advertising platform for you, consider some of the options below:
FB:
Facebook is so ubiquitous that the same company says that one out of every five minutes is spent on a mobile phone either there or on its sister site, Instagram. There are about two billion people logging into Facebook every month.
While the network is promoted as a way to keep up with family and friends, a large number of Facebook users follow and engage with brands on the site.
With algorithms constantly changing, it can be difficult to get organic traffic on Facebook. This is where online or paid ads can help. Paying for placement on the platform allows you to stand up to more people, and stand up to the specific people you want.
Paid ads come in various forms. For example, Promoted Posts look like regular posts from your Facebook page, but are more likely to appear in the user’s feed. Display ads can also be inserted into the feed in the form of videos, slideshows or images. You can even advertise in the standalone Messenger app.
Facebook is expanding testing of search ads. According to Marketing Land, more and more marketers are seeing a “search” option among the options they want to see their Facebook ads to run. However, Facebook itself says they are still testing whether this new ad placement will benefit both users and businesses. So far, this option is only accessible to a few select advertisers in the e-commerce, automotive, and retail industries.
Facebook allows for a very high degree of market segmentation and targeting. Although this is difficult to navigate if you do not have strong technical skills, this feature allows you to save large amounts of money by avoiding useless clicks.
With all the benefits of Facebook ads, there are also some drawbacks. Changes in organic visibility mean that more people are competing for paid ad space. This can increase costs and can make it difficult for your ads to stand out. The company has also changed how it handles ads that invite direct interaction with phrases such as “click here” or “join now”. Although your call-to-action is a powerful tool, it could hurt you if you advertise on Facebook.
As with any platform, you will need to test and track your success to see if this is the best online advertising option for you.
Instagram:
Instagram, which is owned by Facebook, allows you to reach a large audience. The app has 500 million users who open Instagram every day. While this is a much smaller user base than Facebook, it also has a high concentration of people from a desirable demographic. Audiences in this app are targeted at highly desirable age groups.
Instagram is a truly attractive platform; If your products fit well for photos and videos, they could be an ideal and engaging place to get engagement. The platform allows you to add your business address and phone number to all posts, which means it is easy for potential clients to reach you.
There are critics who say the information they can get from Instagram about who clicks on their ads and how these customers behave is sporadic. If you are looking for more detailed reports, Instagram ones may make you want you more. You can also access Instagram’s full features only in their mobile app. This can be a drawback if you prefer to run your business from a desktop environment.
However, if you are highly aware of mobile devices, then using this site seems intuitive. Since most smartphones now feature high-end cameras and even editing equipment, you can even create a full and professional ad campaign directly from your phone.
snap chat:
Snapchat has been a force to be reckoned with since the ephemeral social media platform debuted in 2011. When they added paid ads in 2014, a wide range of brands jumped on board to take advantage of the new opportunities it presented.
Snapchat offers three different types of ads:
Geo-filters; Great tool for brand recognition. These place a transparent filter over the user plug-in.
Advertising lenses; They are interactive filters that Snapchatters can add to a video or photo. The lenses are activated through gestures, such as raising your eyebrows or tapping the screen.
Capture video clips; These were the first video ads released in a native vertical format that take advantage of the app environment first for mobile.
While some Snapchat ads are self-catering, others require the participation of a Snapchat actor. Some advertisers may find the reach they want prohibitively expensive. Filter to get rid of those who are unlikely to purchase while showing your ads to those most likely to convert. If the Snapchat audience is for you, then you might find this to be the best online advertising outlet for you.
Google Ads:
To achieve the best online advertising experience on Google, you will need some technical experience. Many advertisers find this place’s offerings counter-intuitive; However, once you understand the many features, this can be the best online advertising option for brands in many niches.
Google displays online ads in search results on thousands of web pages. Some of the benefits of Google Ads include targeting your ads based on geographic location, demographic, and other criteria.
One of the problems that many people face with Google Ads is that they find it feature rich. The interface can be confusing the first time you look at it. However, if you take the time to use their tutorial, you can quickly learn more about this powerful niche.
Another downside with some of the experiments is that an ad campaign can get very expensive, and very quickly if you are not meticulous. Without the proper controls, you can bill for many useless clicks in hours.
To stay on top of costs, set and target daily budgets carefully. Visit campaigns often. This platform takes a great deal of hands-on interaction. However, it can be the best online advertising option once you learn how to use its power.
Google Display Ads:
While many people only think of Google Text Ads, the search engine giant also has a very powerful display network. Display ads don’t appear in search. They are included on online websites on a wide range of topics. Google says its ad network reaches 90% of internet users and is viewed across two million websites.
Most people have viewed Google display ads, whether they realize it or not. These ads will appear as banners or small boxes on sites that promote products or services. They are often related to items that you have shopped online or the content of the website you are reading.
There are experts who argue that Google Display Ads may not expose your product to users at the optimum time. People viewing your ads online are not currently shopping. They usually read the news, watch videos, or participate in another activity. However, exposure at this time can be helpful in establishing a relationship later on. Most marketers agree that many touches are required before a customer feels familiar enough for a brand to buy.
One notable feature is that you can display your ad in front of people without paying for it. Like Google Ads, the Display Network is pay-per-click. So a surfer will see your ad, not click, but search for you later.
Due to the nature of the display network, this is among the best online advertising options for remarketing. By using targeting tools to show your ads to people who have already shown an interest in products like yours, you can increase the chances of getting a sale.
Bing:
When people think of Search Network Marketing, they usually only think of Google Ads. This might be a drawback, as Microsoft Bing’s search engine has a lot to offer.
According to Microsoft, Bing accounts for 33.5% of all searches performed in the United States. Every month, five billion searches are made on Bing. This audience includes 68 million people who haven’t been reached by advertisers who only promote Google products.
The Bing platform aims to make search advertising easier for its customers as much as possible. Their import tool allows you to fetch your Google Ads campaigns. This can be a great time saver if you take a lot of time to research the ideal targeting of your online ads.
They also have a wide range of teaching tools to help people learn about the network. The Bing Ads Certified Professional Certification Program allows you to gain an in-depth understanding of the network. You can also view webcasts from their educational library on the topics that interest you the most.
Bing can provide access to customers that many of your competitors may forget. If you are advertising on a site that your audience uses but your competitors don’t, this gives you an opportunity to attract attention.
Bing advertising users say they love the transparency and control offered when interacting with search partners like msn.com. You can see the cost of the clicks on each site. You can also exclude partners that you find too expensive for the results they provide.
Although each campaign is different, there is evidence that advertising on Bing is much cheaper than similar campaigns. This can be an advantage for smaller brands with smaller budgets. It can also be a great resource when you test a new idea and aren’t ready to commit to a big, paid marketing budget.
However, no one gets around the fact that this is a much smaller ad network than the one offered by Google. Try out the campaigns and see how much you spend on each customer acquisition. This is the only way to know if you should advertise on Google, Bing, or both.
Twitter:
This social media platform has been around since 2006. However, it remains a major platform for individuals, influencers, and brands. There are around 500 million Tweets every day. Although this indicates a very active platform, it can make it difficult to see individual brands’ tweets.
Using Twitter ads can put you in front of a large number of potential customers that you wouldn’t reach otherwise. Two-thirds of Twitter users say they have spotted an SME there. Almost 94% say they plan to purchase items from their brands.
Twitter ads come in a number of forms. a
