العربية 
People spend most of their time online, to the point where it can be considered their second job. As 64% of online shoppers are only affected by their purchase by watching a video, 52% of sales are thanks to Facebook.
Today, companies around the world spend over $ 250 billion annually on digital advertising. This number continues to increase due to the exciting return on investment (ROI) generated by digital advertising. For companies that want to remain competitive, it is imperative to publish your advertising strategy online.
And from it, the Internet is the place of the largest audience for your project, so you must join his network, to protect your project, but to expand its scope, and to prove its credibility.
This article was written with the aim of answering a set of questions, and it also covers topics of interest to decision makers in the company. It is in the following order:
- What is the meaning of “digital advertisement”?
- Types of digital ads.
- What is the importance of digital advertising in relation to projects?
- Specialized bodies
Before we dive into digital media advertising, here are some stats you should know:
According to Google, there are 3.5 billion searches that users make daily. 92% of these users choose the businesses found in the first SERP that stands for Search Engine Result Page acronym
35% of searches are for products. 34% of these searches use “near me” as a keyword with the goal of users visiting the physical store.
And in 2018, digital advertising revenue crossed the $ 100 billion mark for the first time.
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Digital Advertising:
Digital advertising is the process of publishing promotional materials through online platforms such as social media, search engines, websites, and any other program that can be accessed digitally. As we alluded to earlier, consumers spend most of their time on the Internet, so digital ads help you move your business right where your audience is.
The strength of this type of marketing is capitalizing on the popularity of trusted sites like Facebook, YouTube, Google Drive, and others. In order to allow you to offer your services to their clients, they sell you advertising space on their websites. When you advertise on a platform, you are actually supporting that platform that your customers love and, in turn, support you to get to know you.
Digital ads work with Internet-based ad tools to search, manage, track, analyze, and improve your ad campaigns. When done effectively, digital marketing integrates seamlessly into the user experience of the target customer on this website, directing them to the site and the business of the product, in a natural and non-intrusive way. Digital ads can be customized to increase their relevance to the target customer. This, in turn, increases conversion rates. And because it’s digital, you can track nearly every step your customer takes regarding your ad. That is, you can study his interests and tastes, and this allows you to do what is not possible through other means. This diversity also allows you to choose the digital ads that are best for your business and customers. Some methods and platforms will definitely be better for you than others. So you need an expert due to the different types and their effectiveness. Some companies will find AdWords too effective for them. While others find that LinkedIn ads get a lot of new leads. Much research is being done in your industry, customers, and competition to determine the right digital ad for your business.
Being in the right place with the right strategies will reduce costs. It increases profits. Using the wrong strategies and platforms also leads to the feeling that your digital ads, or even the entire digital advertising strategy, are not working.
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Types of digital ads:
Digital advertising includes six basic types:
- Pay Per Click: Pay Per Click is an acronym for Pay Per Click, and you do not pay for the platform on which you advertise only when someone clicks on your ad. Most types of digital ads are set up on a PPC basis. This is one of the reasons digital ads work so well for small businesses. It doesn’t pay based on how many viewers, listeners, or readers have a program, station, or magazine. You only pay those who really care about your service, and who show their interest by clicking on your ad. Typically, the Cost Per Click (CPC) you pay into a bidding system averages under $ 3. It’s all automatic and happens behind the scenes in a split second.
- CPM: Instead of paying per click, you may find that paying for impressions is more cost-effective. You pay for the total number of times your ad appears on someone’s screen. These items work well when you want to create a lasting impression on the mind of someone who may or may not result in an actual click.
- Advertising on the search network: A large percentage of these researchers through websites have a high intention so that each of them searches for a specific type of product or service as a solution to their problems. And in many cases, the ad can convince them to buy now. It can attract a potential sale from a competitor. Search advertising may use the PPC bidding system described above. You can also bid on keyword phrases that people enter into search engines when they search for something.
- Display remarketing: The internet can be very distracting. And someone coming to your site, evidence of their willingness to buy. Then he remembers something he has to do. Or confused by the arrival of his boss. And without warning, he leaves. Unless he is a repeat customer, he will likely not come back. Display Remarketing Advertising appeared as an effective way to redirect that person back to your site that they forcibly left. Here’s how it works; You place a temporary online tracker called a “cookie” in the person’s browser when they visit your website. When websites say they are placing cookies on your computer, this is most likely what they are doing, and it is a harmless file. Google uses it to make search results more personalized. Once set up, they’ll display the ad you requested for that person multiple times over the next few days. It will appear on both the major sites and sites that have agreed to display their ads through an affiliate program. An affiliate website gets very little money to display an ad. The remarketing platform gets you a small amount for advertising. You also get a potential new customer. A potential new customer remembers having an incomplete business, finishes it, and then returns to your site. And so everyone wins.
- Social Media: People spend an average of about 2.5 hours on social media every day. And this average is increasing year after year, as they go there to communicate, to relax, spend time and fight boredom. They also go to these sites with the aim of shopping. 31% of people have seen that they use social media to discover new brands and shop. Facebook alone directly or indirectly affects about 52% of purchases. About 96% of people regularly discuss brands online as part of their social media experience. Hence, posting digital ads across social media platforms gives you a straightforward and measurable way to attract interested people to your site. Advertising on social media includes promoting posts and displaying display ads. Most social media ads are based on broad demographic data and interests gathered by search engines. We knew there was a reason why Facebook was collecting so much data on us. It allows you to use this data to show digital ads to people who are more likely to want to present what you offer. You can’t just target by high-level demographics like gender or age. It allows you to narrow down the target to things like whether or not they buy costumes online to increase your relevance to everyone who sees your ad. Relevancy is the key to advertising in social media. The more specific and targeted you can be with both the audience and the advertisement, the better you can perform.
- Email: 72% of the general public and 86% of entrepreneurs say they prefer email as a way to communicate with them. And since email is so preferred, you’ll get much higher email engagement rates. The average return on investment in email ads is $ 40 for every dollar you spend. This makes email the highest form of return on investment for advertising, but using email as an advertising tool is not as simple as posting an advertisement on social media, as it is controlled by several factors such as:
- The ability to get high quality subscribers
- The level of interaction with the subscribers
- Retain subscribers
- Access to automation and segmentation tools
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The importance of digital advertising:
Online advertising is crucial to the success of an internet business as we referred to it previously, and this means that you cannot bear to ignore online advertising because most of your customers are searching on the Internet.
Every entrepreneur and marketer should use this modern advertising tool. Because it strengthens and highlights their customer base, reaches for marketing and ultimately helps increase their profits.
Let’s take a look at six main advantages of online advertising:
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Global Publishing:
With online advertising, you can make your business visible outside of your local area and reach your target audience around the world. You do not have to travel anywhere to expand your business; You can easily communicate with your audience with the help of the internet. As you expand your business on the Internet, it will have more leads and future customers and more profit is guaranteed.
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Cost effective:
One of the biggest benefits of online advertising is its cost effectiveness. Unlike other traditional methods, you will not have to spend millions of dollars promoting your products and services. It is inexpensive for marketers wanting to boost their business online.
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the target audience:
Online advertising helps you find the right audience by targeting those who are most likely to be interested in what you sell. Online advertising tools such as display ads, social media ads, and video ads make it easy to reach your target audience. This will also help you increase the number of leads and make your campaigns more effective and profitable.
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Attract your clients:
The Internet is the best platform to keep your target audience engaged. Do a thorough research on your target audience and discover what kind of products and services they are looking for and what they think about your products. Then plan your ad campaigns accordingly.
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Data access:
With the help of online analytics tools, you can decipher which strategies work for you and which don’t work. You can analyze customer data like keyword data, and you can make desired changes. You can easily track conversion and measure the effectiveness of your campaign. This data helps you identify areas of improvement in your ads as well as your advertising strategy.
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Quickly and easily:
Unlike traditional advertising methods, online advertising is quick and easy. The traditional advertisement procedure is very long and time consuming. But in online advertising the moment you start your ad campaign, you start receiving qualified leads, allowing you to reach your goals quickly.
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Helping destinations:
If you already know the importance of digital advertising, but need professional help, contact one of the Banner Pioneer staff. We have managed hundreds of successful advertising campaigns for our clients in the past 5 years.
Whether your goal is to develop your brand image, generate leads, or generate sales, Raya Advertising Solutions provides you with a set of conversion data to target the users most interested in your services. We want to help you get the most out of every opportunity by communicating with the right audience, at the right time, through the right means.
