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Banner is one of the methods of advertising and publicizing websites on the Internet. And it varies greatly in form and content, but all the banners have one thing in common, which is when you click or click on them, direct the visitor’s browser to the advertiser’s site. We will now review what to do in designing successful banners; As the banner is simply a design that is done for the purpose of advertising the company’s services or products on websites and others, while the infographic is a design, but in a different way from banners, which aims to convey the idea, goals, vision and message of the company; And explain its services in a simpler way to the browser or the public through drawn pictures.
By following the following basic guidelines, you will greatly increase the effectiveness of your banners (and the rate at which they are clicked):
- To appear professional and professional: Visitors will get their first impressions of your site on the basis of your banner ad, so you have to be sure that it represents you in the best possible way. This means you should be careful in all spelling and grammar checks. Also, choose font sizes, styles, and colors that make your ad more readable. If your website’s banners are of poor quality, people will assume that your site is.
- I ask the verb: What do you want the people who see your banner to do? Most likely, first of all, you simply want them to click on it, so be sure that the banner says so. Because this is very important, and most website banners design contain a “call to do something” such as “click now” or “subscribe now”.تصميم بنرات لنقل رسائل واضحة.
- Keep it simple: the banner only has a few seconds to make its impact on the viewer. As a result, he must be able to convey the message in a short amount of time. By keeping the ad concept and wording clear and concise, you increase the likelihood that the viewer will actually reach your message. Remember, if the viewer cannot easily and quickly understand what your ad or your website banner is saying, it is unlikely that he / she will click on it. Use the fewest (and simplest) words. Having more space for writing in your banner does not mean that it will bring more visitors or produce better results. Whenever clicking on your website banner, you will have a great opportunity to provide more details.
- Use words that arouse interest or emotion: words like “free,” “special offer,” “secrets,” etc. to help capture the viewer’s attention and increase his / her curiosity in your presentation. Try this approach: Pretend you’re reading your ad text for the first time: Would you be interested or excited about what the banner offers? If not, most visitors certainly wouldn’t.
- Emphasizing the benefits and benefits that accrue to the visitor, not the advantages: What is the difference between “benefit” and “advantage”? In simple terms, a “feature” is a service or aspect of the service that you provide. The “benefit” is the actual effect it has on your customer. Let’s say your site offers article writing services. Which of these is more tempting: “We specialize in writing articles” (feature) or “get successful articles to market your product” (benefit)? The most important thing that people want to know is how a product / service can improve their lives.
Banners design and testing.
- Test your banners: Because you have achieved a banner design in very quick and easy ways, we suggest that you design several shapes for one banner, using different methods and various messages. Run each one for a week or two, and gather any information you can (like the number of clicks on the banner). Analyze the data to determine what are the most successful ads and what they all have in common, and then fine-tune your ads and test them again. You can get a professional banner design through the Raya Al-Rowad website
The importance of banner design for your company:
Because it is simple and easy to understand for the public and fast in communicating the idea and goal, and it has become a powerful method used by major companies in their advertising campaign for their services or products, and it has had an effective role in attracting new customers and delivering the advantages of dealing with you faster in addition to it being simple in cost and seeing it attract visitors to watch it.
