العربية 
Many small, medium-sized, and even emerging companies have limited capital and other resources especially in terms of budgeting for marketing. This is why it is important for business owners to focus only on cost effective marketing channels that have a positive effect on the bottom line. Digital Marketing is one such channel that generates results according to surveys, over 40% have already achieved significant savings from promotion and business generation.
Digital Marketing has also been proven to provide higher conversion rates resulting in up to 2.8 times better revenue growth for companies using digital marketing strategies. With so many growth projections, SMEs now have 3.3 times better opportunities to expand their business and increase their workforce. With doors opening this way, it is no wonder that 28% of business owners are shifting their budgets from traditional marketing strategies to digital marketing strategies. And if you are thinking of the same thing, the Pioneer Banner offers you these eight steps as a start to this development.
Review and revamp your digital marketing strategy:
Many digital business owners and marketers fall into the wrong pattern of renewing their marketing strategies year after year. This would be fine if the results of improvement in growth and revenue ratios each year appeared, but if the business is getting the same results over and over again without any improvement, then you need to review and renew your strategies in order to obtain better results. The digital world is constantly evolving, and what succeeded last year may not yield the same results now or in the coming periods.
Getting good results is not a simple “put and let go” strategy because this won’t lead you anywhere. You need to be aware of the ‘Seven Rule’ concept in marketing that practically states that you need contact or targeted exposure at least seven times before getting any positive response from a potential customer. So go back and get a fresh perspective on your digital marketing strategy, and check what you need to adjust, improve or replace and then on the marketing results you want.
Form your team or contract with a third-party digital marketing company:
Revamping your digital marketing strategy might also mean building your own digital marketing team if you can afford it or hiring a third-party digital marketing company (for people on a tight budget) to implement your new strategies. Old marketing structures will not simply work or achieve the same results in an internet-based world, so business owners need to adapt and prepare their businesses for the changing times. Here are some of the key new roles you must have in a digital marketing team within a company or a third party:
Storytellers: Story Teller Content is a vital key to digital marketing success, and with all kinds of engaging content, high-quality content and original content telling stories deliver the best results. Your brand story needs to be communicated continuously and continuously to your target audience and your chief storyteller will be responsible for crafting and telling your stories.
Ameen: (Curator) Although the bulk of your content should be original, it will also do your digital marketing efforts well if you take advantage of curated content from the best the internet has to offer associated with your brand or niche. However, there are very important ground rules in organizing content, which is why your team needs a curator who manages the content and adds value to it.
Data manager: Analytics from your website, sales pages, social media pages, and other digital marketing channels are important pockets of information that can give you valuable insights and boost your results. Your team should have someone collect and manage all of this data and extract important bits of information that will give you and your team great insights toward success.
Social Media Manager: (Social Media Manager) Social media is an important digital marketing channel and should be treated as a separate marketing category on its own, working in close association with other members of the digital marketing team, and being efficiently managed by a social media specialist. Your manager will ensure that all of your social media marketing efforts go according to schedule, as timing is critical in social media, using the right kind of content and other tools.
Contacting Customer Service: Customer service and engagement are important if you want your business to maintain itself in the long term. The Customer Service Marketing Marketing Officer will be responsible for all communications and interactions with target audiences, making sure comments and inquiries are answered correctly, and negative entries or even attacks on your online reputation should always be sought – so your team can act accordingly.
Use social, mobile and local networks in your digital marketing strategies:
You should enhance and maximize your social, mobile and local digital marketing efforts through these channels as you can get the best results. With 90% of adults in the United States owning a mobile phone, 63% of them use smartphones to access the Internet, and among them 40% are looking for products or services from local service providers. Your website should be optimized for mobile users and you should also be promoting local SEO strategies.
Social adoption is also going mainstream, now that search algorithms are semantic and social, and the way people use search engines is changing. Social accreditation goes beyond having profiles on major social networks like Facebook, Twitter, YouTube, LinkedIn, Pinterest, and Google+, but it should include maintaining an active social media presence that generates social engagement and signals from target audiences.
Apart from the best social networks, it is recommended to take a more detailed look at upcoming social channels like Instagram, Vine and the latest of them all, Ello. These sites can offer a great social sharing feature as appropriate depending on the nature of your business.
Implement a multi-channel digital marketing campaign:
To achieve maximum results, your business must learn how to implement a multi-channel digital marketing strategy for the most effective results-driven campaign to reach and generate positive responses from the target audience – whatever the channel. Communication and engagement with target audiences is critical to the success and survival of your business, so it is imperative that you start your multi-channel campaign now.
Consumer trends indicate that the multi-channel path is the path to follow as studies show that consumers go through at least six channels before making the final decision to purchase a product or service. Studies show that consumers connected through a multi-channel approach will spend four times more than other customers.
Now, more and more brands are ramping up their multi-channel digital marketing strategies by as much as 137%, integrating display marketing, cell phones, social marketing, and video into their digital marketing mix, with up to a 500% increase in branded advertising in All four channels
Diversify your digital marketing strategies:
While embarking on a multi-channel digital marketing strategy that will yield good results for your business, focusing on diverse channels will yield better results. Focusing only on multiple social media channels or only using free SEO tools may not produce the results you want as some channels may not be the ideal point of contact to use for certain groups of target customers. Note that website traffic comes from a variety of digital channels, so focusing on just one will make you miss opportunities from the other.
With a wide range of information channels available at their fingertips, consumers today are more powerful and have more freedom to choose their own purchasing options. Up to 80% of these consumers will do some research themselves first using all the channels available online. Successfully establishing targeted customer communication or engagement through the online channels that your audience uses gives your business better chances of achieving the results you want.
Developing a legendary content creation strategy:
An epic content strategy should be at the heart of your digital marketing campaign. With such a large pool of competitors, rolling out regular types of content won’t get the results you need. You should focus on the epic content that your target audience will definitely read or view, then like, share and spread it across the virtual marketing landscape.
As many as 73% of B2B marketers flock to their content marketing strategies, but as mentioned earlier, business owners must go for epic content, and to do so will get them some or all of the following benefits:
Deeper interaction, higher conversions
Traffic increased by 83%
Double the number of readers in two weeks
It attracts up to 200k page views in 7 months
Generate hundreds of stocks and thousands of visitors
Promote your content with videos, images and links:
The future of digital marketing is visible and the act of integrating video, images, and graphic elements into your content can lead to up to a 94% increase in viewership. This applies to any type of text-based content including press releases that can generate 14% more views by adding images, and 48% more views by adding images and videos.
Not only will content with visual elements generate views but also increase engagement with up to 180% of target audiences. The more images and videos and the more relevant and compelling them are, the higher your pages are ranked according to the SEO ranking factors and Ranking Correlations 2014 from Searchmetrics.
Adopting a continuous improvement mindset:
You must have a continuous improvement mindset regarding your digital marketing strategies. Do not be satisfied with the status quo and constantly test, run ROI scenarios, get insights from analyzes, formulate improvement measures, and implement those actions. Don’t be like the 54% of failed marketers who say taking such tests is not their priority. This is why they failed in the first place – so why would you?
Finally, doing business in this highly digital world is very competitive and challenging. However, there are digital marketing channels available that you can easily adapt to your business and apply for the type of favorable business results you desire. The just concluded eight steps will point you in the right direction towards getting better results, but the most important factor is that you start implementing what you learn here and in the moment. If anything of the above is not clear in any way, do not hesitate to consult the Raya Al-Rowad team, we are at your service.
