العربية 
All marketing campaigns rely heavily on publications such as brochures and flyers, and they are called Brochure in English.
One of the advantages of marketing brochures or brochures is that they are easy to carry by hand and walk to the place where your potential customers are to inform them of what you offer of the product or service. For example, shopping centers are the place of a large number of people who are ready to buy, and therefore it is the natural destination for everyone who wants to market their products and / or services. All he has to do is carry brochures in his hand and distribute them to passers-by there to start browsing them and see their content.
If you do not want to stand and wait, it is sufficient to place these brochures in the waiting areas for people to use or appoint someone to do this for you. Rather, people contribute to this publication by taking a brochure and transferring it with them, giving it to their friends and relatives, and thus you move to get people to know your mark without any trouble from you.
What is a brochure?
A brochure is a print that collects paper attached to a staple. They are usually on the A4, A5, or A6 scale, and can also be horizontal or vertical. The number of its pages varies, but it starts at least 4 and stops at about 50. Therefore, more advertising brochures must be provided and published than any other flyer, unless it is related to a magazine, in this case, the latter will publish more than one brochure. This communication and advertising tool is intended to provide additional information about the organization. Thus, a brochure is a sales brochure, that is, a means of communication that helps promote and market the products and services of a company and to introduce itself to potential customers to become its customers in the future. Therefore, it must be designed in depth, by respecting some of the criteria that we will address later, to obtain an attractive brochure enough to entice the potential reader / customer and push him to make a purchase.
Purpose of the business brochure / brochure:
Unlike informative brochures that introduce the reader to a specific topic or very accurate presentation, a commercial brochure is used to promote the company, by providing various information about its products and services, to promote the sale of the products. It should therefore be designed to provide all the elements a reader would need, first to get better acquainted with the company, but specifically to induce a potential customer to make a purchase. Therefore, the design of the commercial brochure should aim at:
Appeal: by focusing on the visual side of the cover and inner pages.
The interest of the reader: by adopting the visual aspect and focusing on the titles and images.
Desire to know more about the company and its products and services: by showing all the advantages offered by the institution
Motivating action: by encouraging the reader to be interested in the offer and purchase.
That is why it is best to entrust the design of the sales brochure to a professional, who is able to meet all of these requirements.
Sales brochure content:
For all of the above, presenting desirable work when designing a commercial brochure is essential. In addition to the visual aspect that highlights the final quality, one must also pay attention to its content;
Focus on style and brevity:
The writing of the text should be clear, concise, and simple enough in language to facilitate reading by all readers, even those who are not yet familiar with them. But also, to help the reader immediately understand the content, a style and font must be chosen to allow him readability. Just as most of the people who are attracted to brochures have little time and are happy to read diagonally, the choice of images and colors, taken from those of the company or its activities, should be harmonious.
Collect information about your business:
The key elements that make you known to future customers, the logo that represents the visual identity of the company, the name, the phone number, the email address, and the website should appear on the print of the brochure. The same applies to providing the services and products that will be highlighted.
Brochure types:
There are many types of brochures, which vary according to several factors, including the need for it and the added touch on it by the graphic designer, as everyone can add their own personal touch. And to create and print standout brochures, which are perfectly well designed to make you want to read, the best is to refer to a specialist. To avoid getting lost among the many genres, we try to help by presenting some of the most popular types of brochures.
Brochure:
Or an advertising brochure; The purpose of using this type is to inform the general public about the company’s products and services, so its content focuses instead on displaying different products and offers and the company’s advantages over the competition. Templates of brochures, which can be free or paid, are available online. It is up to you to find the format that works for you, among the provided models. From closed A6 to closed A4, it can be French (portrait) or Italian (landscape). All you have to do is customize the chosen template with your logo, texts and illustrations.
Associations booklet:
Since association brochures are means of communication to promote the activities of the association, their content often focuses on the actions and goals of the association. Therefore, this type of brochure focuses on the importance of information and not on the marketing aspect. However, it should be designed well enough to be attractive and motivate the reader to be interested in the services of the association. There are many association brochure templates designed by talented graphic designers that are freely available or not available online. They can be downloaded and modified to create a customized brochure.
Brochure leaflet:
Templates for brochures, which are widely used as communication media, in the form of flyers, are the easiest to produce, especially since they are the most used. Many websites offer free brochure flyer templates. You just have to choose the section that best meets your expectations, by choosing the type of folding: in 2 sections, i.e. 4 pages, 3 sections, or 6 pages, accordion folding, or 8 pages. This type of brochure must contain company or association information, in addition to the services, activities, or products that will be highlighted.
Company brochure:
Company brochures are among the most used brochure templates for professionals. In addition to being a communication medium that aims to inform potential clients of the existence of a company. This brochure also promotes the sale of products and / or services. This explains the importance of formatting and number of pages. You can find many company brochure templates online for free or not. All you have to do is customize the chosen template, by modifying the texts, pictures or illustrations and above all, highlighting the information related to the company.
Indesign brochure:
For those who want to unleash their creativity, we know brochure creation software is available online or for download. Among these desktop publishing software, some stand out, such as Indesign or Easy Flyer Creator. Adobe Indesign software promotes complete freedom in creating all types of documents, from books to interactive documents, brochures and interactive digital magazines. It also offers samples of design brochures that can be customized as desired. Only the full version that allows you to take advantage of its many features is to blame. But it needs a professional to get the best results when using it.
Open office brochure:
Free programs like Open Office allow you to create professional looking brochures. Our open office brochure templates are pre-formatted, content-free. It is up to the designer to develop the content, in line with the type of brochures that will be produced, whether they are commercial brochures or information brochures. It drafts texts, selects illustrations and other graphic elements for inclusion in the brochure and for color coordination. It is also possible to choose standard formats, according to the needs of the brochure. The type of brochure binding is also considered when creating the templates.
Publisher’s Handbook:
Publisher software is also desktop publishing software, and it’s much appreciated for creating a custom brochure. But for those who are not in control of this program, it is possible to download publisher brochure templates which can then be modified and customized as desired. To do this, just log in, download templates and then customize them. However, you must have the Publisher software that came with the Microsoft office package. Using its tools and features, you can design perfect brochures to grab your readers’ attention and inspire them to work.
Tourist brochure:
Travel agencies, to promote various tourist destinations, easily use tour brochures, which should be thought out ideally. We need to focus on the visual aspect of the cover, the harmony of colors, and the brevity of the texts for the content to be a true invitation to travel. Be aware that it is possible to find online templates from tourist brochures that can be customized or at least serve as template for inspiration. Tourist brochure formats must be selected so that readers can easily take them on the go.
Word Handbook:
Word offers a variety of booklet templates for you to customize. You can actually find examples of company brochures, samples of brochures promoting products and / or services, or even samples of travel brochures. Easy to use, these templates are available for everyone, especially since all you have to do is edit the texts and illustrations. But given the simplicity of the templates, whose design remains somewhat discreet, these Word brochure templates are suitable for those who want to highlight the relevance of the content rather than the graphical aspect.
About Marketing:
Marketing can be classically defined as a set of procedures aimed at studying and influencing consumers’ needs and behaviors and making continual adjustments of production and commercial devices according to previously identified needs and behaviors. (Definition adapted from the official journal definition of marketing). Based on this definition, marketing includes:
Note: for example, but not limited to.
Areas devoted to studying needs:
Market Research
Qualitative studies
Quantitative studies
consumer’s behaviour
Tools to influence desires arising from needs:
Mainly in the form of marketing and business communication.
Advertising communications
Direct marketing
Sales promotion
Public relations
Loyalty Processes and Devices (CRM)
Actions and devices for adapting to needs and behaviors:
It is mainly found in the context of the marketing plan or the marketing mix.
Product policy
Price policy
Communication policy
Distribution policy
Brochure’s role in marketing:
Almost every company will print a brochure at one point or another. It is a popular way to communicate information to the right people at the right time. But is this the only reason for printing a brochure? No. Brochure printing is a great marketing tool and a great way to communicate with your audience. Here are the top 3 reasons.
We are kinetic:
As consumers we are always moving. With the invention of smartphones, tablets, laptops, and smart TVs, the world has never been so fast! And it is excellent. However, there’s still something about the manuals that has survived the test of time, despite all of today’s techniques. We are always on the go, always on, always rushing and not always have the time to look for information. It is pertinent to know that I can search for different cafes in my area and find one with great reviews, but what if I am just too tired to search? Then I would be grateful for this brochure that you delivered to me on the street that I stuffed in my back pocket. I have all the information I need when I need it. Brochures hang around and hang out with us, no matter how fast we are moving.
Commercial and Contact Bodies:
We love finding information about companies online, whether it’s through a website or a social media channel. We love to do it on our own because we also want to, but often times we don’t like being asked to go and find something. It can seem intrusive or even rude for a sales or business person to tell to go and find the information online on your own. If we have an interest in something then we want information and feel that this is our right. As consumers, we want professional, informative and engaging content that tells us more about a specific product or service. We love it because it is tangible, personal and if it is introduced by a professional salesperson then we’d likely get into a conversation and reach out. It is imperative that businesses communicate with their consumer in the era of digital technology, and we as consumers need to feel the personal side of the business and a high-quality brochure (like saddle stitching) does it perfectly.
Clear, concise and creative:
The brochure provides you with the opportunity to be clear, concise and creative. It is an opportunity to show your marketing skills and impress your customer. While you can do this online via your website, you cannot provide the same brevity. For example, if you are a restaurant owner – your primary audience will want to see your menu, not your business history. For this reason, people are put off visiting websites, especially if they’ve visited your organization before. A brochure in the form of a printed flyer can be used to print something like a menu, and it can be hung on your fridge, or kept next to the phone so that it can be easily reached on hand when you want to reserve a table or order takeaway.
Helping destinations:
If you are considering printing a brochure or simply want some advice about your printing needs, contact us today. Make sure to write to us via the website or the phone numbers, as the Raya Al-Rowad team is happy to extend a helping hand to its visitors.
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