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Are you looking for an inexpensive way to advertise your business to local clients? How effective is your marketing campaign in your opinion? Need an inexpensive option that still catches people’s attention?
After all, companies, regardless of size, need advertising in order to grow and stand out from their competitors. It is so efficient that the UK market for industry is the fourth largest in the world. That means roughly £ 22.35 billion, and it only continues to grow from there.
If you are a small business, then there are a lot of eye-catching marketing ideas. However, one of the best ways to gain local attention is by using advertising banners. This is despite the fact that the growth of digital marketing has continued to increase in the past years.
Flex panel:
Flex Banner, or Flex Banner in English, is a type of plastic material that contains mixtures of organic compounds. Since it is very durable and lightweight, it is very comfortable to print on. Flex Banner can be considered the preferred material in many different areas thanks to its properties. Flexbanner Publications are advertising businesses designed to meet the needs of the experts in the field. A material commonly used in the digital printing industry, it is both affordable and durable. The digital print on this material is called Flex Banner Printing.
Areas of use for the flexible banner material:
Flex banner printing is preferred in many different areas. It can come across these applications in almost every sector. Areas of use especially among them;
Printing logos and banners for promotional or advertising purposes.
Wall covering or decoration work.
Print totem type.
Flex Banner digital printing used in facade and construction stretch.
Canvas print luminous sign.
In addition, it is widely used in fields such as many different signage, Ataturk posters, and stage printing, and it is also a widely used material for exhibition stand printing.
Types of Flex Banners:
In fact, Flex shapes and sizes vary, but we will try to discuss them in this article somewhat differently.
Flexible banner is commonly applied in the advertising industry, but, what kind do we see most commonly? Manufacturers usually classify them according to the production process, light transmittance and location of its source, and the details are described as follows:
The flexible banner is divided into three types according to the production process;
Plastic Covered Flex Banner, Flexible Banner and Flexible Glazing:
PVC coated flex banner:
PVC coated flexible signage means that the liquid PVC slurry is coated evenly with both sides of the fabric by various counter scrapers, and then it is fully integrated into the whole during the drying process, and then formed through cooling. Its properties include strong anti-permeability, tensile strength and great anti-erosion resistance. As the whole product is accomplished by knife scraping method, which can eliminate peeling, and the joint strength is greater than the product itself through welding. At present, the flexible banner width with technology can reach 5 meters. Because the manufacturing process is complex, the production equipment is very expensive, and these products are mainly imported from the Chinese market, where the price is relatively low. Most of the representatives are ULTRALON from Germany, UNIFLEX from Korea and SIOEN from Belgium.
Flexible burnishing:
The melting method ensures that the PVC powder, liquid elastomers and other raw materials are completely mixed and adhere to the fabric in the whole by pressing action in the high temperature hot cylinder. The characteristics of this type are that it has good flatness and accuracy, and the light transmission of the sign is uniform and is useful in light fabric lighting. However, the width is limited by the equipment and the width should not exceed 3 meters. Between 645 and 945 flexible banners developed by 3M from Korea are produced with this process; It should also be noted that the Lexi flex sign developed by LG from Korea is also representative of this type of process.
Flexible Laminating:
Laminated elastic signage means that the upper and lower layers of the formed PVC film are stuck together by heating with an intermediate light guide fiber net under the pressure of the hot cylinder and formed through cooling. The biggest advantage of this process is that it contains excellent ink with the property of absorption and strong color expression. Therefore, with the rise of the inkjet industry on a large scale, it brings infinite vitality to this kind of flexible signage. At present, this kind of flexible signage has more than 50% market share in China. Because the principle of the nozzle is different types and different machines as well.
According to the transmittance and the location of the light source; It can be divided into flexible front flex, and backlight:
Frontlit flex: it is used to make front source light box, the light transmittance is generally between 5% -10%. In addition to stronger hurricane resistance, this type of lightbox is used to create large outdoor light boxes.
Flexible backlight: It is used to make the back light source box, the light transmittance is generally between 25% -35%. This kind of lightbox is mainly medium in size and small, and it is used to make roadside light boxes.
Flex mesh: designed and manufactured according to the areas of Taiwan, Fujian and other typhoon areas, because many nets are arranged densely on the back of this kind of material, which can make the wind through the surface of the light cloth, thus greatly reducing the pressure on the light box can be used Resulting from the hurricane and the picture in the open air for a long time.
The importance of flexo panels:
Here are some advantages of using ad banners for small businesses:
not expensive:
The more advanced the advertising media, the higher the cost of production. While other forms of advertising can prevent small businesses from moving forward, using banner ads is still one of the cheapest methods available. Even if during the design you outsource the design of your signage and allow local digital print shops to do the job for you, it is still much cheaper than placing a TV or radio ad.
Targeted:
No matter where your banner is displayed, you have a higher chance of getting potential customers interested in your business. This is regardless of whether it is featured when sponsoring an event or off your business site. It ensures that you are not wasting too many resources on people who have no interest in your business.
Other marketing techniques can target specific audiences, of course. However, having the sign in the right places ensures that you can reach your customers.
Sustainable:
When people see your sign, it reinforces your company’s good image. Place it in a high traffic part of your area and increase the chances of it reaching your customers. Placing it in a semi-permanent position helps to influence multiple clients without interference; This makes it sustainable on its own.
Reusable:
If you are the type of small business that likes to sponsor local events for more exposure, then you can get a lot of help by adopting your logo. This is especially useful when you go to a lot of social gatherings or trade fairs that feature your products or services. Once you create your banner, you will not need to pay recurring costs again as long as you maintain them.
Do not forget:
When people feel the need for a service or product that you offer, they are more likely to remember your work through your business signs because it takes place in their subconscious. For example, if you work in the laundry business, you can post your banner in residential areas. Even upon seeing it, residents do not remember your work until they need to wash.
The reason for this is that people will pass by your sign several times each day. If you put your business address and contact details in the banner, your customers have an easier way to reach you. This makes them see your business as a personal and practical choice.
It’s easy to make:
Made of vinyl, it is easier to order and create banners for your business than to make radio and TV ads. If you need a way to advertise your business on short notice, the signs won’t disappoint. Even if you make changes to your products and services at a regular rate, you can still inject new signs to reflect the changes.
Always:
Banners containing 450-500g of vinyl can be tough and can last for long periods of time. As long as you do regular maintenance, you can use the same Marketing Banners on many events before they start showing signs of wear. Just make sure that the inks used with the label are resistant to external influences and climates such as rain and wind so that they do not fade or crack within a few weeks of use.
Effective:
Using well-designed banners is a tried and tested ad format. The signage mixes with the environment in a natural way that makes many people care about it. Pair it with the design principles used to make it look appealing to customers, signage becomes more attractive than online ads.
To make it more eye-catching, be sure to include unforgettable graphics and logo. Use schemes and patterns that complement colors.
Never tire of looking:
Custom logo printing has a long exposure time compared to most advertising methods. Most people get bored once they watch the same TV ad multiple times while watching their favorite shows. Signage doesn’t have the same problem due to the fact that it blends in well with the environment as we mentioned earlier.
It can advertise special offers and discounts:
Offering sales and discounts is one of the easiest ways for your business to generate more profit. If you’re looking for the best way to advertise, a good banner banner will do the job nicely. Place it in the window or across the canopy whenever you have special offers or discounts that your customers might like.
Remember to change it at regular intervals. This ensures that your offer is for a limited time only. It gives your customers a sense of urgency, which makes them more likely to purchase your products or services.
Get your own banners today!
Banners are still important advertising tools even if digital marketing techniques are on the rise. It offers a lot of benefits to your small business without having to pay too much. It offers great value in terms of durability, efficiency, and versatility. As long as you stick to good banner designs and strategically position them, you will get the most out of your investment and get more exposure to your business.
If you need great advertising banners, we can help. We manufacture large banners, flex panels, and printable advertising tools. We also use the best materials to ensure that your sign is memorable and usable for years to come, so hurry up by writing to one of our advisors via the icon below.
