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It may not be surprising that the market is becoming increasingly digital as technology continues to evolve. The benefits of digital marketing are becoming more and more prevalent every day. More and more consumers are searching for and buying products online. According to Forbes, 82% of consumers conduct research online. And Tech Crunch reports that 79% of people shop online.
In this article, we will present in detail the relationship between e-commerce and e-marketing and the difference between these two concepts.
E-Marketing:
Definition of electronic marketing:
In short, Digital Marketing is the full use of the Internet and digital technology (including mobile devices, social media, search engines, video game, … etc) as a method of marketing with the aim of reaching a specific segment of the customer base that represents consumers Activists on these platforms. Some marketing experts consider digital marketing to be a completely new endeavor that adopts a new way of communicating with customers and new ways of understanding their behavior compared to traditional marketing. That’s why digital marketing is on the rise and includes anything that can be marketed with customer feedback or a two-way interaction between a company and a customer.
In digital marketing parlance, advertisers are commonly referred to as sources, while members of targeted advertisements are commonly called receivers. Sources often target HDR receivers. For example, after late night hours were extended to many of its locations, McDonald’s needed to spread the word. It targeted shift workers and travelers with digital ads because the company knew that these people make up a large slice of its late-night business. McDonald’s encouraged them to download a new Restaurant Finder app, targeting them with ads placed at ATMs and gas stations, as well as on websites it knows its customers visit at night.
E-Marketing Methods:
As we mentioned to him previously, the methods adopted in e-marketing are many, with the aim of touching the largest possible number of potential customers, but we will generally refer to the most prominent and successful ones:
- website
- Content Marketing
- Search Engine Optimization (SEO)
- Digital advertising
- Email Marketing
- Social media marketing
- Affiliate Marketing
- Mobile Marketing
- Online public relations
- Artificial intelligence for conversation
- Web analytics
The importance of electronic marketing:
Using digital marketing tactics is the most cost-effective way; Small businesses can offer more than 1,000 people their products and services for less than $ 3 using social media. Whereas, that same exposure through direct mail costs around $ 57 and through TV ads costs around $ 28.
Digital Marketing is the most measurable form of marketing; The only way to know for sure if marketing is working is to measure project success over time. While it may be difficult to track the success of a traditional marketing campaign, all certified digital marketing can measure its success.
Allows targeting ideal buyers; By adopting digital marketing, an entrepreneur can ensure that the right consumers are viewing its content. For example, SEO allows access to consumers searching the web for content and topics relevant to their product. Whereas, it enables Pay-Per-Click, Display and Social Media ads to target those who are most likely to be interested in your products or services based on their demographic and other information.
Most people start their online buying journey; In fact, 93% of online experiences start with a search engine. Before consumers even know the product or service they need, they go to search engines for answers to their questions and to learn more about their challenges. And a recent study has already shown that 59% of consumers prefer to check multiple channels first before deciding to contact a company. These channels include business social media profiles, email, and online ads, meaning everything that is digital and related to the source of the service.
Ease and speed in adjusting strategies to obtain optimal results; While traditional marketing methods may require you to wait months to determine which strategies work, and switch them to those that do not suit your content, digital marketing allows you to view real-time results for your campaigns and adapt your strategy to improve results as you progress. With website analytics, you can view how many visitors are coming to your site, take a look at the pages they visit, and see how long they spend on each page. You can also see peak traffic days and times as well as track conversion rates online. All of this information provides important insights that can help you improve your campaigns over time.
Electronic trade:
Definition of e-commerce:
As a definition of the term e-commerce, we can say that it represents the various commercial transactions that take place remotely over the Internet. Also known as digital commerce, the online purchase process is done through digital and electronic things. The purchase can be made through different channels and support: computers, smartphones, tablets, consoles, and TV. With the development of e-commerce, the postal system has become remote selling.
Types of e-commerce:
Every business is directed to a specific type of customer. As well as the solution for e-commerce, and this allows us to distinguish the following types:
- Business to Business: It is called in English Business to Business summarized in (B2B) and it is the companies whose ultimate customers are companies or other organizations. As a dedicated building supplies store for architects or interior decorators.
- Business to Consumer: Abbreviated in B2C, which refers to Business to Consumer, the latter represents companies that sell products or services directly to final consumers. This is the most popular look, and there are many examples in the fields of fashion, electronics, etc.
- Consumer to Business: Known by the English term Consumer to Business, these are the portals where consumers provide a product or service that companies can obtain. These are classic freelance business portals like Elance, Odesk, Humaniance, Hopwork, etc.
- Consumer to Consumer: Companies that facilitate the sale of products among consumers. The most obvious examples are eBay, Leboncoin, or any online portal for selling second-hand goods between individuals.
- These forms of e-commerce are the most popular. There are also other types, such as G2C (government to consumer), C2G (consumer to government), or B2E (business to business).
As we can see, e-commerce combines facts that go beyond simple in-store purchase.
E-commerce methods:
We can distinguish the approved e-commerce methods according to the income generated or the way in which the exchange takes place between the buyer and the seller:
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Online Store With Their Own Products: This is the first thing to think about when thinking about e-commerce. Same features as the physical store, in an online version.
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Dropshipping: To a customer, it looks like the regular e-commerce. The difference comes from the fact that it is the third party that sends the product, not the seller.
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Ecommerce Affiliate: This is known as affiliate marketing and goes further than dropshipping. In this case, not only does the store send out the product, but the sale is not done on their platform. E-commerce redirects the customer to another store that pays them a commission once the sale is completed. Affiliation with Amazon is the most popular one.
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Membership: This type of e-commerce seeks to ensure that its customers make frequent purchases. The preferred way to get it is with a recurring subscription (weekly, monthly, quarterly, etc.). This type of membership is currently in vogue with “surprise boxes”. This is a box sent monthly (or other frequency) that contains specific products. NUOObox, for example, offers natural and organic cosmetic boxes. The advantage of this model is the guarantee of recurring income every month.
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Market: A market is a store that includes several stores. This is the site where different sellers offer their products. Amazon is the perfect market example: many companies sell their products on the platform for a commission paid to Amazon.
- Services: E-commerce does not necessarily sell products. He may provide advice or training, or, generally, an exchange of time for money. It is a good option and is viable to start without risk.
Pros of digital commerce:
Internet commerce offers great opportunities for merchants. It allows:
Expanding the sales area to get more customers
Reaching a bigger goal
Sale 24/7
Presenting the company’s products in a different way
Reducing fixed costs (thus improving their margin)
Make more use of internet technologies
Better understand ROI
Developing relationships with clients
Facilitate purchase
Collect various data on clients
Identify products before purchasing from the store
Find the best product
As well as being a practical way, it also saves the consumer time, as he can get more offers at cheaper prices.
E-commerce and e-marketing:
The difference between e-commerce and e-marketing:
The difference between e-commerce and e-marketing is very simple because it falls into slightly different categories. To shine light on this, it is best to begin by understanding each term from a business perspective and how they operate in the real world.
E-commerce, as the definition says, is simply the buying and selling of goods and services over the Internet. Hence, it is present in a number of different forms when you trade online.
E-marketing, internet marketing, or digital marketing is the heart of e-business, approaching customers and understanding them better, adding value to the product, expanding distribution channels through search marketing, social media, and marketing through affiliates are all part of the strategies to ensure that products sold through e-commerce It reaches the target audience to close them off as leads and then convert them into customers.
Hence you can see that e-commerce and e-marketing will always go hand in hand because it is ultimately necessary to conduct marketing to an action
Sale. Digital marketing is an integral part of e-commerce or e-business. As it has a clear impact on it, and this is what we will talk about in the next paragraph.
The impact of e-commerce on e-marketing:
It is interesting now which products to sell online should be marketed and targeted to the right customers in order to purchase. It’s useless to have a website that accurately displays all of the products without even strategically making them available to online potential customers and ultimately converting them into customers. Moreover, there is not any internet user to show the products to but to the right people who need the products or want to buy. This is where digital marketing comes in. This extra effort is where e-marketing helps business people ensure that products are shown to the right audience and generate a desire to buy.
The following is the impact of e-commerce on the success of projects:
- Product Promotion: E-commerce enhances the promotion of products and services through direct, informative contact and interaction with customers.
- Direct Savings: The cost of delivering information to customers online leads to significant savings of information and products at lower cost.
- Customer Service: Customer service can be greatly improved by enabling customers to find detailed information online.
- Brand Image: Newcomers can create brand or company images very quickly and affordably, and customers can recognize and trust them.
Advertising: Traditional advertisements use group or direct communication means to convince customers to buy their products and services. In the electronic period, the communication between the customer and the source interacts, which enables the customers to know the composition of the product, explore it, and then compare it. - Personalization: Ultimate luxury can be obtained in terms of bespoke products and services. The network presents a tremendous opportunity to understand customer needs one by one and to offer customized products and services for each category.
- Order-making process: The receipt of orders from customers can be greatly improved if it is made electronically, and this saves time and reduces expenses, so the sales personnel have more time to sell their products or services.
- Intermediaries: In traditional marketing intermediaries are supposed to provide time and time services to the end customer, but the advancement of information technology transforms mediation into mediation. (Through shares; like sharing between friends and in groups)
- Customer Value: Traditional marketing attempts to multiply the value for each transaction; Attracting customers here is a big goal. But in digital marketing, marketers try to form a relationship with customers as they look to maximize long-term value.
Marketing methods for e-commerce:
Create an e-commerce-friendly website:
Like many companies today, if the business revolves around selling a product without the urgent need for physical interaction with the customer, then the company must have a convenient transactional website that can take care of customer orders, payment gateways, and shipping services. From now more than ever having an online store that handles everything. This removed the physical storefront from the equation for many companies. Since today’s audience often demands an online transaction rather than a physical transaction, an easy-to-use website is the key to e-commerce success.
Track customer behavior in real time:
One of the most important things that physical stores lack is the ability to record consumer behavior in real time and make immediate changes to marketing. In this data you’ll find the materials you need to create the best ecommerce marketing ideas for your online store. It is a process that begins with experiences and builds gradually. Once you start noticing, tracking, and noticing patterns of consumer behavior on your website, you can adjust what you sell, how you sell it, and how you promote it to your potential customers. This isn’t always an easy task, but the reward is well worth the work, and it has features like popular order sifting, traffic source filtering, and customer segmentation.
Create targeted connections:
Another effective ecommerce marketing idea is to create data-targeted email templates from your online ecommerce store. Once this popular tactic has targeted website visitors who have added an item to their cart (yes! The e-commerce site allows you to collect this data). You can send them quick discount emails to entice them to complete the transaction they forgot.
According to a study by Baymard Institute, 69.23% of shopping carts were abandoned by customers. Abandoned shopping carts happen for a number of reasons. The first is that they may be hesitant to complete the purchase. Or maybe because they were suddenly busy with something and thus forgetting to complete the deal.
However, it is still possible to convince these customers to come back and buy the products they left in their shopping carts, by sending them an email.
Create customer lists from an e-commerce platform:
Imagine you have a bookkeeping for your store that records all transactions, customer information, and inventory, all fully automated and in massive quantities. And the best part is that you can recover this information with just a click of a button.
It’s best to build your knowledge with blog articles like these and then contact an e-commerce marketing company to help you set up your campaigns.
Selling through social media:
Often referred to as social selling, this is an increasing trend that brands are using to build trust with users in a more comfortable environment first and then persuade them to purchase their products. You have created an amazing fan base on social media, and know exactly what they would love to see in your posts. But now what? You are taking this opportunity! Our team will not only help you get there but also tell you what it takes to have a perfect social media marketing strategy that works well. One of its elements includes making sure the likes and comments you receive aren’t just fake metrics.
Many of the social platforms available today give you the ability to link your online store and sell to consumers in a social environment without pushing out powerful ads. This is a strategy that has seen a 10x return when implementing Social Selling.
How do I start e-marketing for my project?
E-marketing is a wide topic, and it needs a specialized team for its success. Do you adopt an electronic commercial method or think of e-commerce as income? So you are in need of an experienced digital marketer.
Do not despair, you are on the right trip, just kindly write to our team.
