How to prepare content

Content writing is the king of digital marketing in our time, and it is not possible to promote websites without the presence of explanatory and marketing content, as it is necessary for each website to have distinctive content that describes the work, mission, vision and objectives of the entity to which this site is affiliated, with the development witnessed in our time in The field of electronic marketing and the modern technological revolution, content writing has become one of the attractive job opportunities that appeal to many, due to the flexibility it provides, as the content writer can work from anywhere and at any time without being forced to commit to specific working hours and one place.

Not only that, content writing is a profitable job at the financial level as well, according to statistics, the income of a novice content writer (that is, one with less than five years of experience) reaches $ 37,000 annually in some countries such as the United States of America, and the value increases with the years of experience. , Content writing is the cornerstone of any marketing process in the internet world, even a video needs a pre-prepared written text or script.

Definition of content writing

Content writing can be defined as a form of writing that is closely related to Internet marketing campaigns, as it is specific to a specific website to sell and promote its products or services. The professional content writer works according to the description provided to him by the client, taking into account the use of keywords for SEO optimization, which makes the percentage of access to and interaction with this content high, in addition to promoting better website products or services, so writing content is one of the The most important types of digital marketing, which focus on writing topics targeting a specific audience, using more than one marketing channel, such as search engines or social media sites.

The content writing process is intended to attract attention. If your content can make the internet searcher click on the article link on your site, then read this article and make real use of it, then subscribe to your mailing list, or buy a product or service from Your site, this means that your content is successful and excellent. I want you to focus on this last part of the previous paragraph well, “The visitor buys from you ..” This is one of the main goals of writing content.

In general, by writing the content, you can make the visitor or reader implement a specific command that you ask him in the article, let’s assume, for example, that you search the Internet for some advice to modify your home decor, and you found a useful article about this matter, which gave you great solutions and advice, and I found that this article advises you to buy some home arranging tools that will benefit you in achieving your goals, not to buy these tools … Mostly you will … especially if you know that these tools are sold on the same site that gave you these great tips, so you felt while reading the content That who wrote it is an expert person, knows your problems and goals well, and knows how to help you as well, so you have trusted the site somewhat and will seriously consider buying from it. Content writing can be defined as a form of writing that is closely related to Internet marketing campaigns, so that It is for a specific website to sell and promote its products or services. The professional content writer works according to the description provided to him by the client, taking into account the use of keywords for SEO, which makes the percentage of access to and interaction with this content high, in addition to promoting better website products or services, so writing content is one of the The most important types of digital marketing, which focus on writing topics targeting a specific audience, using more than one marketing channel, such as search engines or social media sites.

The content writing process is intended to attract attention. If your content can make the internet searcher click on the article link on your site, then read this article and make real use of it, then subscribe to your mailing list, or buy a product or service from Your site, it means that your content is successful and excellent. I want you to focus on this last part of the previous paragraph well, “The visitor buys from you ..” This is one of the main goals of writing content.

Why should you own content for your project

in order to :

Achieve better results for your project or products online.
To use search engines to promote your services.
To use social networking sites to communicate with your target audience.
To save on advertising budget.

We’ll help you achieve this

The importance of writing content

People generally consume content in three ways:

Watching (YouTube videos – Facebook).
Reading (Articles – News).
Listening (radio – podcast).

If you carefully look closely, you will find that writing or written content falls into one way or another in the three types. Most of the videos are pre-scripted, and even radio programs and podcasts, in which people rely on written text or pre-prepared questions, and this is the first importance of written content, one One of the reasons for the importance of writing content is that it is included in almost every type of digital content industry, and if you master it, you will be able to master the rest of the different types of content, and you will be able to create a large number of pieces of content with minimal effort. And the second and most powerful reason for the importance of content writing is to exploit different content marketing methods. Content marketing is the best marketing method that most companies and large organizations rely on.

Content marketing is considered one of the most important forms of electronic investment as it greatly affects customers and contributes to maintaining the continuity and existence of the customer and transforming it from a temporary customer to a permanent customer. With the benefit of this content for them and making them feel psychological comfort towards the product and the company that produces it, you must put in your mind this phrase the content is the king. This saying will be realized by entering the world of marketing. It helps you prepare your site to be in the first search results, as search engines optimization helps to increase customer visits to the site and acquire new customers, and when you prepare the content, you must prepare suitable materials for the target audience, so this content must be a close contact between you and your target audience.

Content Marketing helps you:

Strong brande building.
Get more traffic to your website.
Build a strong relationship with your audience by helping them with content that solves their problems.
Providing customer service at the lowest possible costs.

Knowledge of content writing is one of the most important skills that must be available in any content marketer and any company that markets the presence of individuals who specialize in the skill of writing content, and for that we will present in this article step-by-step content writing for non-professionals, in the beginning you should realize that the content is directed to individuals Those who work in the fields of internet marketing or who have little knowledge of marketing skills and want to know more about marketing by writing articles with this content.

Who write the content:

Perhaps the question on your mind when you read any content about marketing, who is writing this content ?! There are many people who write content, including individuals who specialize in writing social media content and individuals who specialize in writing SEO.

Some things must be taken into consideration before beginning to write any content:

1- The target audience must be determined

You have to specify the segment or category to which the content is directed, and there must be a strategy in place in which the page will be marketed by the target audience.

2- Not writing the content in a personal style

Some content writers make this mistake as they write the content through their personal style and this is a mistake because when writing the content the style appears and the thought of the content writer must be taken into account when writing the content and writing in an elegant and accurate scientific style that expresses the content presented and not the author of the content and idea.

3- Determine the purpose of the content

There must be several goals for any marketing company, a goal for its business, a goal for marketing, and a goal for the content that you have presented. Get people to share this article or just read it.

4- Determine the quality and form of the content

You must determine the form of the content you provide, whether it will be written content, or it will be visual or audible content, and is this an article or an infographic? When outputting any content, there are two people who produce the content, someone who writes the content and someone who completes the content production process after writing it.

5- Determine the main marketing channel

You must determine where you will market your content, whether it is on Facebook, on Links, on websites, or through an e-book. The main site must be determined because this will make a big difference in writing content.

6- Determining the marketing message from the content and its presentation

The content that you provide works on marketing directly, as it creates the demand for a specific product, so you must take into account the marketing message within the content and know who you want to market to within this message and why you explain the article to them step by step The second need must be taken into account the method of presentation in the content.

7- Determine the content structure

You must have knowledge of the structure and organization of the content, which includes the title, introduction, body, abstract and request. The structure of the content remains constant. Whatever its content changes, it must contain these structures.

Step-by-step content writing for non-professionals

After we have shown you the things that you should consider before writing any content, the role comes to teaching you how to prepare for writing good content.

First: Determine the title and write it in a way that attracts readers

Writing the title is the first thing to write in the content, as it is of great importance in attracting readers and customers to the content, so you must know that the title of your content is what makes the reader decide whether to continue reading the content or leave it, and you must have a set of strong words that attract the reader’s eye and help you reach In the first results in search engine operations.

Second: Writing the introduction in a way that encourages customers to follow the content

The introduction is considered the inaugural beginning of your content, as it knows what is inside your content and what you want to present, it is possible that the introduction contains sentences, words or questions that attract the attention of customers to the content and it must contain an element of encouragement for the target reader to make him complete the content and urge him that there is a great benefit You will fall for it if he completes this content.

Third: a good preparation of the content body

The body of the content is the content itself. After writing the title and the introduction comes the content that I said at the beginning of the introduction that it will have many benefits for the reader. The content must be divided into paragraphs. Each paragraph contains two or three lines, while simplifying the speech in ways that make the reader understand in a simple and without complexity without neglecting the essence. The meaning of the speech must be taken into account the punctuation marks and points within the content, and the reader must feel that you are with him and want to benefit him in all ways, and that this content is specially prepared for him.

Fourth: Determine the form of the conclusion and make a request from the audience

The role of the summary comes from your content that conveys the marketing message that you provide in your content, and it must be a good conclusion to the content you provide as it helps you to know the feed back of the content. Call to action must ask the audience to interact and it must be a clear, simple and specific request that is interactive for the audience The target.

Post writing content

After we learned how to write accurate content and in a manner that attracts the target audience, the last stage comes, which is after writing the content, and several things must be taken into account, including:

Take enough time to write to make Edit.
You must review and edit the content and read it a second time so that it looks its best.
You must look for punctuation, have you put them in the correct places or not, are there spelling errors, and are the spaces between words placed in the correct ways or not?
The content must be read at least once to ensure that all the sentences are related to each other and all aspects of the content communicate with each other.
You must analyze the content. Have you achieved the goal of your content positioning or not. You must confirm in terms of marketing with analyzing the performance of your content on the channel in which you put your content and then make sure that your content has achieved the goal that you set for it or failed to do so?

The most important different forms of content usage:

There are many forms of content and they are found in several forms, including:

First

The content provided through social networking sites, where the content can be placed on the various social media platforms, which have become a large audience at the present time, unlike past times that were not of such importance. Therefore, large groups of the audience are affected by the content provided through social networks. Content can be placed on these platforms supported by complementary elements such as images, videos and links that help the audience interact in a large and more interactive way.

Second: Developing content through blogging

They are platforms for writing and developing a set of articles in different fields, and these articles help to develop the culture of the target audience.

Third: Creating content through video clips

Visual videos of all kinds have greatly influenced the process of attracting the target audience, and the good preparation of the information within these videos and the presentation of the content in a good way helps to attract and interact the audience greatly with the videos.

Fourth: Presenting the content through pictures

Pictures have become one of the important elements in marketing processes, as one image can perform a complete marketing process. Pictures communicate the goal of marketing very quickly and in a simple way, in addition to effectively attracting audiences. Pictures can be attached to the contents of publications and blogs.

Fifth: Presenting the content through audio clips

There are many categories and segments affected by audio clips, so they are prepared with the videos in order to attract customers to it, as video marketing is one of the most effective methods of marketing.

Benefits of using content in different ways in the marketing process:

After we mentioned to you the different forms of content presentation, you should not stop at presenting content in one way. You must present the content in several different ways to help you with marketing, as when you are working on submitting articles that provide good content and include search words that increase the height of the site’s visitors. Also, presenting content helps you increase the attractiveness of the product or service you provide, as adequate explanation and information you provide in the content increases audience interaction with the product you offer, and the benefit of the content is that it is less expensive than other marketing methods, as it does not need advertisements or launch advertising campaigns. Great marketing for it is only based on presenting it in a coordinated and attractive way to the reader. In the end, you have to know that the content writing industry is the basis for the success of any website, and the steps for writing content must be well understood and you realize that competition within e-marketing is fierce, and you need meaningful and distinctive content in order for the site to prove its presence in the world of marketing and search engines. You can contact us with all your problems in writing content. Raya Alrowwad will always be with you.

What Raya Al-Rowad Company offers in writing content

Content is the king and he is the owner of the main role of communication between the company and the customer as he transmits the company’s messages to the customer and what it offers and its importance, and the statement of the benefits that will accrue to him and receive the customers’ opinions about the product or service. Articles are one of the most basic elements of effective online marketing. This is what we focus on so that We provide article writing services as well as website content writing services for more effective marketing.

How to prepare content

Definition of content writing

Why should you own content for your project

The importance of writing content

Content Marketing helps you: